I 摘要 随着我国市场化经济的不断深化，国家对垄断行业的改革步伐日益加快，我国烟草 行业的发展进入一个历史性的关键时期，全行业渴求科学的、可持续的发展呼声日益强 烈，改革与发展的任务十分繁重。中国烟草行业为了谋求更好的行业发展前景，对行业 物流的发展定位不断增强，把行业物流改革作为突破发展困境一个重要举措。如何更好 地完成这一历史性任务，打造一支高素质的人才队伍成为行业发展的重中之重。因此， 通过建立一套科学可行的员工激励方案来夯实人力资源基础，成为烟草行业亟待解决的 问题。 本文以 YL 烟草物流分公司为研究对象，对国内外经典激励理论和作用模型进行阐 述和回顾，首先对物流分公司人力资源现状和现行激励方案现状进行分析，并进一步探 析该公司员工激励现状存在的问题以及这些问题的成因，从而以物质激励和精神激励两 个方面来构建 YL 烟草物流分公司员工激励方案，进一步提出了优化薪酬管理体系、完 善绩效考核体系、构建全员培训方案、拓宽员工职业发展渠道、强化企业文化建设等具 体激励措施，并且提出配套的保障措施，以确保本文所设计的员工激励方案能够有效实 施。 关键词：YL 烟草物流 员工激励 激励方案西北大学硕士学位论文 II ABSTRACT As the deepening of market economy and the accelerated innovation of monopoly industries, the development of chinese tobacco industry is entering a historic critical period, with the interser aspirtion for scientific and sustainable development, and also the heavier task of reform and development among the whole industry. To seek for a better future prospect, chinese tobacco industry has been putting emphasis on the position and evolution of logistics, and also take its innovation as an important move for breaking the dilemma of the development. In order to accomplish the mission of industry development, building a high-quality talent team has become the most important thing. Therefore, the problem demanding prompt solution in tobacco industry, is to tamp the base of human resourses through establishing a scientific and feasible employee motivation mechanism. Based on the study of YL tobacco logistics branch company, this article elaborates and reviews the classical motivation theories and the action models both domestic and foreign. By the analysis of current human resourses situation and the active motivation mechanism, aims at problems in current situation of the motivation of employees, and determines to build the employee motivation mechanism on both material and moral incentive in YL tobacco logistics branch company, this article brings forward the specific motivation measures such as opitmization of remuneration management system, building of the employee training plan, widening of the channel of career development and strengthening of the enterprise cultural construction. It also proposes corresponding safeguard measures to guarantee the effective implementation of the motivation mechanism devised above. Keywords: YL tobacco logistics company；employee motivation；motivation mechanism摘要 III 目 录 摘要...........................................................................................................................................I ABSTRACT..............................................................................................................................II 目 录........................................................................................................................................III 第一章 导论.............................................................................................................................. 1 1.1 选题背景及意义....................................................................................................................................1 1.1.1 选题的背景...................................................................................................................................1 1.1.2 选题的意义...................................................................................................................................2 1.2 研究对象和方法....................................................................................................................................3 1.2.1 研究对象.......................................................................................................................................3 1.2.2 研究方法.......................................................................................................................................3 1.3 研究思路与框架....................................................................................................................................4 1.3.1 研究思路.......................................................................................................................................4 1.3.2 研究框架.......................................................................................................................................4 1.4 本文的主要贡献....................................................................................................................................5 第二章 相关理论概述.............................................................................................................. 7 2.1 激励理论的基本概念............................................................................................................................7 2.1.1 激励的含义...................................................................................................................................7 2.1.2 激励的作用....................................................................................................................................7 2.2 激励理论的分类....................................................................................................................................8 2.2.1 内容型激励理论...........................................................................................................................8 2.2.2 过程型激励理论.........................................................................................................................10 2.2.3 综合型激励理论.......................................................................................................................... 11 2.3 国内外研究现状..................................................................................................................................12 2.3.1 国外激励理论研究现状.............................................................................................................12 2.3.2 国内激励理论研究现状.............................................................................................................12 2.4 激励理论在企业中的应用现状..........................................................................................................13 2.4.1 国外经典激励理论的评析.........................................................................................................13 2.4.2 国内对烟草行业激励研究的启示.............................................................................................14 第三章 YL 烟草物流分公司员工激励现状..........................................................................15西北大学硕士学位论文 IV 3.1YL 烟草物流分公司简况.....................................................................................................................15 3.2YL 烟草物流分公司管理总况.............................................................................................................15 3.2.1 YL 烟草物流分公司组织机构....................................................................................................15 3.2.2 YL 烟草物流分公司人力资源现状............................................................................................16 3.3YL 烟草物流分公司员工激励方案现状.............................................................................................18 3.3.1 薪酬管理现状.............................................................................................................................18 3.3.2 培训开发现状.............................................................................................................................19 3.3.3 绩效考核现状..............................................................................................................................20 3.3.4 员工晋升制度.............................................................................................................................22 3.3.5 其他激励方式.............................................................................................................................22 第四章 YL 烟草物流分公司激励方案存在问题及成因......................................................23 4.1YL 烟草物流分公司员工激励方案存在问题.....................................................................................23 4.1.1 薪酬制度不合理.........................................................................................................................23 4.1.2 培训制度不合理.........................................................................................................................24 4.1.3 绩效考核不合理.........................................................................................................................24 4.1.4 员工任用机制僵化.....................................................................................................................25 4.1.5 忽视精神激励..............................................................................................................................26 4.2YL 烟草物流分公司激励方案问题成因分析.....................................................................................26 4.2.1 企业体制的影响.........................................................................................................................26 4.2.2 人力资源管理制度的不健全.....................................................................................................27 4.2.3 领导层对激励认识不到位.........................................................................................................27 第五章 YL 烟草物流分公司激励方案改进方案..................................................................29 5.1YL 烟草物流分公司激励方案改进方案的思路.................................................................................29 5.2YL 烟草物流分公司激励方案改进方案的原则.................................................................................29 5.3YL 烟草物流分公司激励方案改进方案的流程.................................................................................30 5.4YL 烟草物流分公司激励方案改进内容.............................................................................................31 5.4.1 公平的薪酬激励方案设计.........................................................................................................31 5.4.2 合理的全员培训方案设计.........................................................................................................35 5.4.3 科学的绩效考核方案设计.........................................................................................................37 5.4.4 拓宽员工职业发展渠道.............................................................................................................40 5.4.5 强化企业文化激励.....................................................................................................................41 第六章 YL 烟草物流分公司员工激励方案实施保障措施..................................................42 6.1 统一思想认识......................................................................................................................................42摘要 V 6.1.1 全员重视和参与.........................................................................................................................42 6.1.2 树立正确的人力资源管理理念.................................................................................................43 6.2 建立科学齐备的员工管理制度..........................................................................................................44 6.2.1 建立配套的人力资源管理制度.................................................................................................44 6.2.2 加强员工精神激励建设.............................................................................................................44 6.2.3 为员工提供广阔的发展平台.....................................................................................................45 6.3 其他保障措施......................................................................................................................................45 6.3.1 确保财力支持.............................................................................................................................45 6.3.2 强化企业文化保障.....................................................................................................................45 6.4 方案评估与修正..................................................................................................................................46 第七章 结论............................................................................................................................ 47 7.1 主要结论..............................................................................................................................................47 7.2 下一步研究方向..................................................................................................................................48