文中采用 BCPP 的项目管理方法，首先在商务论证（BC）过程中分析了互联
网舆情的国内外现状，指出掌握互联网舆情信息的重要性，同时对现有家电等行
业舆情分析系统现状等进行了对比分析，并采用 TOPSIS 法对项目的可行性方案进
行了综合评估，从而在商务择优和立项可行性方面给以有力支撑；其次在项目范
围规划（P）过程中，结合项目特点、需求分析以及 C 公司自身技术积累现状，用
SWOT 模型整理出了 C 公司从事本文研究内容的优势、劣势、机遇和挑战，在上
述分析基础上，通过范围管理等手段以舆情预警监控系统整体架构为切入点，通
过技术架构和业务架构两条路线，确立了项目舆情和家电行业结合的路径，在范
围管理方面探索出目前我公司的最佳实践；最后在项目 SP 管理（P）过程中，有
效的定义了该项目的组织架构，优化了项目全生命周期的过程管控，同时对品质
控制、财务管理、计划实施、变更调整等内容进行了充分的强化，保障了项目的
有效实施
BCPP 项目管理方法的提出，有效地解决了 C 公司从事互联网+领域的项目管
理问题，在规范项目管理过程的基础上提升了项目实施效率
关键词：BCPP 项目管理、商务论证、范围规划、SP(Scrum+PRINCE2)管理过程、
舆情监控系统
IABSTRACT
ABSTRACT
In order to further promote the use of project management theory, based on the
home appliance industry project management process of early warning monitoring
system of Internet public sentiment as the research target, adopts the PRINCE2 project
management system related knowledge, innovation within the C company to establish a
BCPP project management methods, based on the domestic and oversea industry
present situation, the technical architecture, etc., through the business arguments tuning
and scope of the project planning, using comparative analysis, benchmarking analysis
and the method of SWOT model of the system, in the progress of the project feasibility
analysis, organization and risk control, through the TOPSIS method to support the
project management, how to better explore the traditional home appliance industry
project management solution for the Internet.
In this paper, we adopt BCPP project management methods, at the beginning the
business case (BC) in the process of analysis of the current situation of Internet public
sentiment at home and oversea market, points out the importance of mastering Internet
public sentiment information, at the same time, the existing home appliances industry
carries out a comparative analysis on the present status of public sentiment analysis
system, and USES the TOPSIS method for comprehensive evaluation on the feasibility
of the project, thus in business merit and give strong support for the project feasibility;
Second in the process of the project scope planning (P), combined with the project
characteristics, demand analysis and C company own technology accumulation, sorting
out the C company engaged in using the SWOT model in this paper, the research
content of strengths, weaknesses, opportunities and challenges, on the basis of above
analysis, through means such as scope management of early warning monitoring system
to the overall architecture as the breakthrough point, through the technical architecture
and business architecture, established the project combining the path of the public
sentiment and home appliance industry, explore our company in terms of scope
management best practices at present; Finally in the process of project management of
SP (P), effective defines the project organization structure, optimize the process of
project process, as well as the quality management, financial management, plan
management, change management and so on, strengthen the guarantee for the effective
IIABSTRACT
implementation of the project.
Keywords: BCPP demonstration, scope planning, project management, SP
(Scrum+PRINCE2) management process, public sentiment monitoring system
III目录
目 录
第一章 绪 论 .....1
1.1 研究工作的背景与意义 ........... 1
1.2 研究工作的历史与现状 ........... 1
1.3 本文的主要贡献与创新 ........... 2
1.4 本文的组织结构 ........... 3
第二章 项目管理方法 ...5
2.1 管理体系分析 ... 5
2.1.1 PMBOK 知识体系 ........... 5
2.1.2 PRINCE2 知识体系 ......... 6
2.1.3 体系的比较与选择 ......... 8
2.2 项目流程分析 ... 9
2.2.1 瀑布流模型 ....... 10
2.2.2 PRINCE2 流程模型 ........11
2.2.3 流程的比较与选择 ........11
2.3 BCPP 项目管理方法的提出 ....11
2.3.1 需求阶段-以商业论证为基础的项目决策 ...... 12
2.3.2 设计阶段-以项目范围为目标的产品规划 ...... 13
2.3.3 开发、测试及交付阶段—SP（Scrum+PRINCE2）管理过程 .......... 13
2.4 小结 .... 13
第三章 需求阶段-商业论证（BC）过程 ......16
3.1 项目市场分析 . 16
3.1.1 市场需求分析 ... 16
3.1.2 功能技术分析 ... 20
3.1.3 新时代舆情市场的变化 ........... 24
3.2 项目对标分析 . 24
3.3 现有产品特点 . 27
3.4 TOPSIS 法量化商业论证 ........ 28
3.4.1 样板方案及决策指标选择 ....... 29
3.4.2 决策指标及样板方案建立 .....
。。。以上简介无排版格式，详细内容请下载查看
==>>