摘 要
随着经济全球化的发展和市场竞争的日趋激烈，企业不再是市场竞争的主
体，企业与企业之间的零和竞争的模式已经转变为供应链之间竞争的模式，供
应链与供应链之间的市场竞争将竞争扩展为竞争合作，企业不能仅仅依靠自身
的实力去竞争，而是应该结合企业内部的竞争优势，同时整合企业外部的优势
资源以弥补自身的不足，因此，企业整合并利用供应链上的其他优势资源的能
力也成为了企业竞争力的一部分，因此本文构建了基于广义供应链模型的企业
竞争力评价体系。

本文在对供应链、企业竞争力等理论总结研究的基础上，首先对广义供应
链模型进行详细的阐述，并且建立了广义供应链与企业竞争力之间的关系，进
而在广义供应链模型的基础上构建了基于广义供应链模型的企业竞争力评价指
标体系，采用了模糊评价方法进行评价，层次分析法确定指标权重，通过定性
和定量的方法研究了企业竞争力的具体评价过程，通过计算企业竞争力指数来
对企业竞争力进行评价，最后做了例证研究。

关键词：广义供应链 企业竞争力
3Abstract
With the development of economic globalization and the increasing of
market competition, enterprises are no longer the main part of market
competition, the Zero-sum competition pattern between enterprises has
changed into the pattern between supply chain, and this competition
relationship will be extended to the competition and cooperation relationship,
enterprises can not just rely on their own strength , they should combined with
other corporate resources to compensate for their weakness, therefore, the
ability to integrate and use the other advantage resources of the supply
chain has become a part of the competitiveness of enterprises, this paper
establishes an evaluation system of the competitiveness of enterprises based
on the generalized model of supply chain.
This paper summarized the research on supply chain and enterprise
competence theory, described the generalized model of supply chain, and
established the relationship between the generalized supply chain and
enterprise competitiveness, constructed the evaluation system of enterprise
competitiveness based on the generalized model of supply chain by using
AHP and fuzzy evaluation methods, qualitative and quantitative research
methods,and then through the calculation of enterprise competitiveness index
to evaluate enterprises competitiveness, finally made a case study.
Keywords: generalized supply chain enterprise competitiveness