建筑业是我国国民经济发展的支柱产业,在实现全面建设小康社会目标的进程中发

挥着重要作用。改革开放30多年来,建筑业的行业发展一直稳中有升,前景广阔,但

行业整体盈利水平偏低。

目前,云南建筑企业综合竞争力还很弱,与发达省份相比实力差距仍较大。云南建

工集团作为云南省建筑行业的龙头企业也面临着转方式、调结构、提效益”的艰巨任

务。因此,掌握行业发展现状,分析企业发展环境,深入研究云南建工集团有限公司商

业模式的历史沿革,探索在新市场环境下商业模式升级的途径与措施,对于云南建工集

团提升竞争能力,完成转型升级,实现建成大型建设集团的目标具有十分积极的意义,

同时也可以为西部地区建筑企业的发展提供可供借鉴的经验与思路。

本文通过对相关理论和云南建工集团商业模式的研究,提出了云南建工集团商业模式升

级的构想,并对商业模式升级实施的基本措施和具体措施进行了阐述。

关键词:商业模式;商业模式升级;措施;建筑业

I

ABSTRACT

Consfruction industry is a pillar industry of national economy in China. It plays a vital

role in the process of industrialization and urbanization. Since reform and opening-up,

construction industry has maintained a strong momentum of development,and prospects for

development is very broad.But the profit of construction industry is still stay lower level.

At present, tiie comprehensive competitiveness of construction enterprises in Yunnan

Province is very weak.There is large gap compared with the developed provinces.As a leading

enterprise in Yunnan, Yunnan construction engineering group is faced with the difficult task of

shifiting mode,adjusting structure, promoting benefit,,.We should master present situation of

industry development 5analyze the environment of enterprise development, study the history

of the business model of Yunnan construction engineering group Co., LTD.explore the ways

and measures of promotion of business model in new market environment. It is very

important to become a large construction group for Yunnan construction engineering

group,and provide experience and ideas for the development of construction enterprises in

western areas.

Through the study on related theory and business model of Yunnan construction

engineering group, tiiis article come up with the idea on the promotion of business model of

Yunnan construction engineering group,and states the basic measures and concrete measures

on the promotion of business model.

KEYWORDS: Business; Business Model; Measures; Construction Industry