伴随建设任务的缩减,重庆高速公路集团有限公司将由建设为主转向常态管

理维护为主。因为该企业属于以银行融资贷款为主进行投资的基础设施建设企

业,在建设任务放缓后,道路通行收费等主营业务收入将不足以满足企业经营发

展所需,公司或将面临经营资金缺口、还贷付息压力等一系列问题,亟待以经营

模式转型盘活现有资产,推动上下游产业开发以实现可持续发展。本文结合该企

业现有经营状况和所处的交通运输、基础设施建设的行业特点,以改善整体现状

为目的,对该企业经营模式转型进行内外环境进行分析,归纳在发展中面临的外

部机会与威胁、内部优势与劣势。运用企业价值链理论及SWOT矩阵分析法进行

分析。并从企业法人治理结构,推进股权多元化,健全市场化的经营管理机制及

围绕主业产业链实施多元化发展等方向,划分短期、中期和长期三个阶段,拟订

出公司经营转型战略和目标及实施此目标应采取的对策和措施,以解决目前重庆

高速集团发展中统一与分散、总体与局部、长远与短期经营目标的矛盾和冲突,

更好应对资金平衡和经营发展压力,力求为该企业经营模式转型提供理论支撑。

关键词:高速公路;经营模式;转型;战略

Abstract

Chongqing Expressway Group will transform its main activity from construction

to normality management and maintenance due to the reduction of construction tasks.

Since this enterprise is an infrastructure construction enterprise that primarily invests

with bank financing loans, after the reduction of the construction tasks,the main

revenue from highway entrance fees are not sufficient for the development of the

enterprise, the company is going to face operating funding gap,the high pressure of

paying back the loan with interests,and a series of problems, therefore, it is urgent to

use the operational model transformation to make an inventory of the existing assents

in order to achieve a sustainability by developing the upstream and downstream

industries. Combining the current operational situation and characteristics of local

transportation and infrastructures, this article analyzes the internal and external

environment of the transformation for the sake of enhancing the whole-scale situation,

and summarizes the external opportunities, internal privileges and crisis while

developing. It applies the Enterprise Value Chain theory and SWOT matrix analyzing

approach. In terms of the structure of operational governance of enterprise's

representative, the development of diversified equity, the well developed mechanism

of market operational model as well as a diversified development according to the

main industrial chain, it divides three phases: short phase, medium phase and

long-term phase. According to this, it sets up goals and solutions for the company's

transformation for the sake of solving Chongqing Expressway Group's several

paradoxes in its own development, namely unity and diversity,general and local,

long-term and short-term planning, so that the enterprise can face the pressure from

balancing the funding as well as developing the business. This article gives the theory

support for the enterprise's transformation.

Keywords: Expressway, operation model,transformation, strategy