论文从竞争力理论在经济学、战略管理上的起源谈起,阐述了其基本概念的
发展历程,收集和梳理了国内外学者的主要观点,并以此为基础,对项目申报服
务业现状进行分析和研究,包括项目申报服务的相关概念、流程、特点和这类公
司的企业特征。然后,得出了此行业的竞争力是政府关系、申报材料和企业市场
的把握。最后,探讨了实际操作中的管理策略,即客户满意”为基础的服务体系、
知识型员工的人力资源管理和各种形式和目标的战略联盟。作者在论文的编写过
程中,充分借鉴和结合了自己在项目申报服务业的实践经历,目标是理论联系实
际,为我国项目申报业的健康良好发展,提出有实操性的建议和方式。
关键词:项目申报,技术咨询,竞争力,管理策略
ABSTRACT
Project application services are emerging technology consulting type in our
country in recent years, it&39;s development has a very important significance for SMEsf
driving force of development and the government successful putting in a support fund.
The strategic emerging industry in China is regarded as the lifeblood of the
comprehensive, coordinated and sustainable development, small and medium-sized
enterprises is certainly the major force of strategic emerging industries,only to speed
up the development of small and medium-sized enterprises, it may achieve sustained
and stable growth of the national economy. In many policies conducive to the
development of small and medium-sized enterprises, the policy fund of government at
all levels is one of the most direct, the most powerful way. But due to the
professionalism and the asymmetry of information, enterprises will encounter many
difficulties in the capital filing work, also led directly to the project rate is not high,
while enterprises already putting into the cost of human resources and application. So,
in recent years, the technology consulting firm whose main business is project
application came into being.But as a new way of technology consulting, this services
exist in a variety of issues, In order to make it healthy and rapid development, the core
competitiveness and specific control strategy are analyzed and researched in this paper,
aiming to fill the blank of the theory of project application service, to promote the
growth of the project application services company, thus promoting the development of
small and medium-sized enterprises, assisting the implementation of national policies.
Papers talk about the origin of the core competence theory in economics, strategic
management, expounding development course of the basic concepts,and to collect and
sort out the main points of the domestic and foreign scholars. On this basis, papers
carry on the analysis and research about the present situation of project application
services, including relevant concepts, process,characteristics, and this kind of
company&39;s characteristics. Then draw the core competitiveness of this industry is
government relations, quality of the material and enterprise markets. Finally, papers
explore the practice of management strategy, namely, customer satisfaction based
service system, knowledge workers&39; human resource management and strategic
alliances of various forms and goals. In the thesis writing process, the author folly
learned and a combined the practical experience in this industry, the goal is to integrate
theory with practice, and is to provide the practical recommendations and ways in
order for the health development of the project application industry in China.
KEY WORDS : project application,technology consulting , core
competence, management strategy
1绪论
1.1研究背景
1.1.1产业结构调整和扶持中小企业
产业结构调整是当今各国发展经济的重要课题,调整和建立合理的产业结
构.,对于促进经济社会发展和人民物质文化生活的改善具有重要意义,产业结构
严重失衡则会给经济社会发展和广大人民带来灾难。改革开放以来人民生活水平
快速提高和经济高速发展的事实充分说明我国建国以来,特别是改革开放以来的
产业结构的运作效率是比较高的,提供了大量的农产品和工业品,从根本上改变
了短缺经济的局面,比较充分地满足了人民对各种物质产品的需求。但是,新形
势下,由于产业的发展方式粗放和发展质量低下而引发了一系列矛盾。例如,以
过度消耗资源、能源和牺牲环境为代价,科技创新不足,核心技术受制于人,产
品附加值不高,经济效益总体还比较低下,等等。我国眼下的产业结构调整的重
点主要就是在这些方面。2008年下半年爆发的国际金融危机,其影响至今仍在持
续。本轮危机的实质,是影响全球的系统性科技创新缺乏和决定世界经济可持续
增长的空间萎缩。因而,世界各主要经济体纷纷以科技创新为先导,开辟新的经
济增长点,以求彻底摆脱危机、重获发展动力。
深受国际金融危机冲击的中国亦不例外,它将战略性新兴产业视为推动经济
社会在更长时期内全面协调可持续发展的命脉,也将其视为加快转变经济发展方
式的一个重要突破口,以及获取国际竞争长久优势的一大法宝。2009年11月,
中国国务院总理温家宝在向首都科技界发表的讲话中指出,要把争夺经济科技制
高点作为战略重点,逐步使新兴战略性产业成为经济社会发展的主导力量。2010
年,中国国务院发布了《关于加快培育和发展战略性新兴产业的决定》,确定了节
能环保、新一代信息技术等7大战略性新兴产业。2012年5月30日,国务院常
务会议讨论通过了《“十二五”国家战略性新兴产业发展规划》,从加大财税金融政
策扶持、完善技术创新和人才政策等方面,提出进一步促进战略性新兴产业发展
.的政策措施。
中小企业的大量存在是一个不分地区和发展阶段而曾遍存在的现象,是经济
发展的内在要求和必然结果,中小企业的存在可以保证价格正常合理的形成、市
场拥有竞争活力、保证经济稳定运行、提高国家的就业率。不管是已经高度发达
的市场经济国家,或是还在制度变迁阶段的发展中国家,中小企业当仁不让地支
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