浅析我国农产品营销渠道管理策略摘要
随着经济全球化的不断发展、金融市场的深度开放，我国的商业银行受到巨 大冲击，生存环境和发展前景正面临巨大的考验。而商业银行仍处于转型时期， 缺乏对自身客户需求特点和变化的准确分析和系统把握，知识简单零散地运用促 销、创新等营销手段，所以一直处于国内外金融市场竞争的被动地位，无法进行 有效科学地目标市场细分、目标市场选择和定位。所以，在我国金融业的高速发 展和金融全球化的国际趋势下，我国商业银行的目标市场战略的分析研究就显得 必要而又迫切。因此本文主要研究我国商业银行目标市场战略的含义、设立背景、 意义，采用理论联系实际的研究方法，探究我国商业银行目标市场营销的发展现 状和发展优势，深入剖析我国商业银行目标市场战略在近几年的发展过程中逐渐 凸显的问题以及问题产生的原因，最后提出相关对策及建议。
【关键词】商业银行；目标市场；营销；战略分析；Abstract
With the continuous development of economic globalization, the depth of the opening of financial markets, Chinas commercial banks suffer huge impact, the living environment and development prospects are facing enormous challenges. The commercial banks are still in a transition period, the lack of its own characteristics and changes in customer demand for accurate analysis and system assurance, knowledge simply scattered promotional use, innovation and other marketing tools, it has been in the domestic and international financial market competition passive position, can not be effective scientific target market segmentation, target market selection and positioning. Therefore, under the international trend of rapid development of Chinas financial industry and financial globalization, analysis of Chinas commercial banks target market strategy, it is necessary and urgent. Therefore, this paper mainly studies the meaning of Chinas commercial banks target market strategy, the establishment of the background, significance, using the theory and practice of research methods to explore the advantages of the development situation and development of Chinas commercial banks targeted marketing, in-depth analysis of Chinas commercial banks target market strategy in the past the developm