：目前中国已进入社会主义发展新时期，良好的发展环境使得 各大企业竞相发展百花齐放，但诸多企业也面临着发展方面的压力， 面临着激烈复杂的市场竞争，在这种竞争环境之下，企业的发展，最 重要的是充分调动员工生产工作的积极性，能够促使员工在自我岗位 上充分发挥主观能动性，为企业长期发展创造更大的效能。对于企业 来说，青年员工作用的发挥和对企业发展的贡献决定了企业的长期性 发展。本文所研究的诸暨市店口新兴船舶用品公司（下文简称“新兴 公司”）位于民营企业发达的浙江省诸暨市，新兴公司主要是以船舶 用品制造作为其主要业务，是生产制造型企业，在新兴公司当中大量 的青年员工活跃在生产一线，他们的生产状态和能力的发挥直接影响 到了新兴公司的长期发展。针对新兴公司青年员工的激励，直接影响 到了新兴公司在市场竞争中的可持续发展力。 本文主要研究青年员工的激励机制，结合目前国内外的形势，采 用文献资料法和问卷调查法，根据新兴公司青年员工的思想现状，利 用马斯洛的需要层次理论、赫茨伯格的双因素理论、亚当斯的公平理 论等理论，在综合国内外针对青年员工激励问题和对策研究的基础 上，对新兴公司70名青年员工对激励机制的满意度进行了详细调查， 总结出目前新兴公司所实行的青年员工激励运行情况中的共性部分， 从而得出新兴公司基层青年员工激励存在的问题及原因。最后，结合 新兴公司的实际情况，对新兴公司目前的激励措施进行有效的评价， 提出对新兴公司青年员工激励措施优化的具体措施。本文的研究主要 是为了帮助新兴公司对青年员工开展有效激励，促使青年员工能够在 II 各自的岗位上发出他们最大的工作干劲，并为企业长期稳定的发展目 标贡献青年员工的力量。通过对国内外有关激励机制文献的整理和对 新兴公司青年员工激励现状的研究也发现，好的激励机制将对企业员 工主观能动性的发挥起到好的促进作用，且对青年员工的促进作用尤 为明显，本文的研究也将为更多企业青年员工激励机制的研究提供具 有参考性的建议。 关键词：青年员工；市场竞争；激励机制；对策研究 III RESEARCH ON OPTIMIZATION OF INCENTIVE MECHANISM FOR YOUNG EMPLOYEES OF ZHUJI DIANKOU XINXING SHIP SUPPLIES COMPANY Chen Lan(MBA) Directed by Li Pengcheng Abstract:At present,China has entered a new era of socialist development, and China's good development environment makes China's major enterprises compete for development. But many enterprises are also facing the pressure of development and fierce and complex market competition. In this competitive environment, the development of enterprises, in fact, the most important thing is to fully mobilize the enthusiasm of employees' production work, to enable employees to give full play to their subjective initiative in their own positions, to create greater efficiency for the long-term development of enterprises. For enterprises, the role of young employees and their contribution to the development of enterprises determine the long-term development of enterprises. Zhuji Diankou Xinxing ship products company (hereinafter referred to as "Xinxing company") is located in Zhuji City, Zhejiang Province, where the private enterprises are developed. The main business of Xinxing company is shipboard manufacturing, which is a manufacturing enterprise. A large number of young employees are active in the production line in the new company, and their production status and ability play have a direct impact on the new company Promote the long-term development of the company. The incentive for young employees of emerging companies has a direct impact on the sustainable IV development of emerging companies in the market competition. This paper mainly research the incentive mechanism of young employees, combines the current situation at home and abroad, using the method of literature and survey questionnaire, according to the ideological status of young employees in Xinxing companies, using theories such as Maslow's hierarchy of needs, Herzberg's two factor theory, and ADDAMS's Equity theory, on the basis of comprehensive research on the incentive problems and Countermeasures of young employees at home and abroad, makes a detailed survey on the incentive satisfaction of 70 young employees in emerging companies, and summarizes the common parts of the incentive operation of young employees in emerging companies, so as to obtain There are some problems and reasons for the motivation of young employees at the grassroots level in emerging companies. Finally, combined with the actual situation of the emerging companies, and the effective evaluation of the current incentive measures of the emerging companies, it has put forward specific measures to optimize the incentive measures for young employees of the emerging companies, but also includes a series of auxiliary facilities. The main purpose of this paper is to help the emerging companies to carry out effective incentives for young employees, to promote young employees to give their greatest work motivation in their respective positions, and to contribute to the long-term and stable development goals of young employees. Based on the literature review of incentive mechanism at home and abroad and the research on the current incentive situation of young employees in Xinxing companies, it is also found that a good incentive mechanism will play a good role in promoting the subjective initiative of employees in enterprises, and the promotion of young employees is particularly obvious, the research of this paper will also provide reference for more enterprises to research the V incentive mechanism of young employees. Keywords:young employees market competition incentive measures research of countermeasures 目 录 摘要.............................................................................................................I Abstract.....................................................................................................III 第1章 绪论.............................................................................................1 1.1 研究背景........................................................................................1 1.2 研究目的与意义............................................................................2 1.2.1 研究目的..................................................................................2 1.2.2 研究意义..................................................................................2 1.3 激励文献综述................................................................................3 1.3.1 国外激励文献综述..................................................................3 1.3.2 国内激励文献综述..................................................................4 1.3.3 激励相关文献评述..................................................................6 1.4 研究的思路、方法和技术路线....................................................7 1.4.1 研究思路..................................................................................7 1.4.2 研究方法..................................................................................8 1.4.3 技术路线..................................................................................8 第2章 青年员工激励理论基础............................................................9 2.1 青年员工界定................................................................................9 2.1.1 青年员工的概念......................................................................9 2.1.2 青年员工的特征......................................................................9 2.2 激励的概念界定..........................................................................10 2.3 激励的理论基础..........................................................................11 2.3.1 马斯洛的需要层次理论.......................................................11 2.3.2 赫茨伯格的双因素理论.......................................................11 2.3.3 亚当斯的公平理论................................................................12 2.3.4 激励理论评述........................................................................12 第3章 新兴公司青年员工激励运行现状..........................................15 3.1 新兴公司基本情况......................................................................15 3.1.1 新兴公司的简介及发展概况...............................................15