School code 10378 Security
Classification
Research on Optimization of Staff
Training System in Marketing of
Insurance Company A
Student ID3201631037
NameSunjin
Degree categoryMaster of professional
The professional nameBusiness Administration
Researchdirection Human Resource Management
Tutor’s nameFucheng Liu
April, 2018
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ABSTRACT
With the development of our country's economy, the improvement of urbanization
level, people's demand for education and training more and more is also high The new
economic environment, a series of changes have taken place in the social structure in our
country, the people's insurance consciousness of growing and the demand for security,
makes our country's insurance industry a new round of new growth for insurance
companies, attract and retain talent Incentive talents cultivating the excellent talents, is
one of the important magic weapon in the fierce competition And how to achieve this
purpose, the staff training and development is an important part among them.
The extensive development of insurance industry in China, on the threshold of the
insurance marketing team there is no clear specification, lead to the good and bad are
intermingled of insurance marketing personnel Excessive liquidity behavior a lot social
influences such as a series of problems, seriously restricted the healthy development of
insurance industry Enhanced at the same time, as the openness of insurance market,
market users demand for insurance and wealth management business degree is becoming
more and more high, the main contradiction of the insurance market is gradually evolved
into the market, the large demand for high quality insurance products and the
contradiction between the insurance industry itself was a terrible shortage of high-quality
marketing personnel Under the huge market potential, therefore, the development of the
insurance business of the current is still faced with many problems Therefore, the
insurance company if you want to better occupy his place in the fierce market
competition, it must strive to cultivate a high-quality insurance marketing team, the talent
training as the focus of current work, finally through the cultivation of the talents that
soft power promote the growth of their business, so as to realize the sustainable
development of itself.
In this article, through questionnaire investigation methods of depth interview
method, for A insurance company marketing staff training system at the present stage
carries on the system analysis, find out A insurance company training needs analysis in
inadequate training plan not scientific training implementation does not reach the
designated position lack of effective evaluation and feedback mechanism of such
problems as lack of and training to form A complete set of incentives, through leadership
attaches great importance to the training system lack enough strategic collaborative
training personnel professional quality improvement and so on cause analysis, from the。