摘 要
现如今，市场竞争日趋白热化，我国企业除了要迎接全球经济化的挑战之外，
还面临着国内经济结构的转型。在威胁和机遇并存的现实条件下，企业要想获得
竞争优势，创新则是不二之选。在中国企业的创新能力比较薄弱的情况下，本文
对基于客户协同产品创新的企业核心竞争力进行了评价研究，并基于此提出了对
策建议

在大量阅读文献的基础上，首先，仔细阐述核心竞争力的概念和特征、客户
协同产品创新的概念和特征以及客户协同产品创新对企业核心竞争力的影响与
提升作用。而后，基于上文的分析，建立影响客户协同产品创新的指标体系，并
详细分析为何选取这些因素，以及这些因素与客户协同产品创新和企业核心竞争
力构建之间有何关系。再介绍本文采用的数学方法，在此基础上，结合具体案例
介绍如何运用灰色层次评价法对指标权重进行确定以及不同层次的影响因素对
目标层的影响程度，从而对一个具体企业的核心竞争力进行综合评价。最后，有
针对性地提出基于客户协同产品创新下的企业核心竞争力的培育措施

本文基于客户协同创新研究对企业的核心竞争力作出评价，研究了二者的内
在关联性和提升转化方式，为企业核心竞争力的构建与提升提供了有效路径

关键词：客户协同创新；核心竞争力；灰色层次评价法ABSTRACT
III
THE EVALUATION RESEARCH ON ENTERPRISE’S
CORE COMPETENCE BASED ON CUSTOMER
COLLABORATIVE PRODUCT INNOVATION
ABSTRACT
In an increasingly competitive environment, enterprises are not only faced the
challenge of economic globalization in China, also faced domestic transformation of
our economic structure. While innovation is the ideal choice in order to gain
competitive advantages under the threats and opportunities. This article studies
customer collaborative product innovation and builds the core competitiveness of
enterprises based on it in the case of the innovation capability of Chinese enterprises
is relatively weak.
Based on reading large literatures, this paper has cleared the enterprise core
competence and customer collaborative innovation of concept, features and effects
factors, and found the correlation of Enterprise core competitiveness and customer
collaborative product innovation.Based on this, we establishes an index system of
influence customer collaborative product innovation, and detailed analysis why
these factors are selected, and what is the relationship between these factors and
customer collaborative product innovation and enterprise core competitiveness.
Then,we introduce how to use grey hierarchy evaluation method to determine index
weight and the influence of different level factors influence degree of the target layer
combined with concrete example, the core competitiveness of a specific enterprise for
comprehensive evaluation.Finally, based on customer collaborative product
innovation are put forward the measures for cultivating the core competitiveness of
enterprises.
This paper researches on the building of enterprise core competence based on
customer collaborative product innovation, studies its inner link and promote
transformation of both, put a new way to innovate and through this way enable to
provide effective path for the building of enterprise's core competitiveness.
KEYWORDS：Customer collaborative product innovation; Core competence;
The grey hierarchy evaluation method目 录
V
目 录
摘 要.....I
ABSTRACT..III
1 绪论...1
1.1 研究背景及意义.....1
1.1.1 研究背景.....1
1.1.2 研究意义.....2
1.2 国内外研究现状.....2
1.2.1 客户协同创新的研究........2
1.2.2 企业核心竞争力的研究....5
1.3 研究方法......6
1.4 写作思路与技术路线.........7
1.4.1 写作思路.....7
1.4.2 技术路线.....8
1.5 创新性努力..8
1.6 研究难点及解决措施.........9
2 相关理论研究.......11
2.1 基本概念....11
2.1.1 核心竞争力...........11
2.1.2 客户协同产品创新14
2.2 客户协同产品创新对企业核心竞争力的影响.16
2.2.1 CCPI 向企业核心竞争力转化的可能性.......... 16
2.2.2 CCPI 需求层次筛选对企业核心竞争力的影响..........17
2.2.3 CCPI 对企业核心竞争力生命周期的影响......18
3 基于客户协同产品创新的企业核心竞争力评价体系的构建21
3.1 指标选取原则.......21
3.2 指标体系构建.......22
3.2.1 指标因素的识别.. 22
3.2.2 指标体系的构建.. 23
4 评价方法...27
4.1 灰色系统理论.......27
4.2 层次分析法........... 27
4.3 综合评价法........... 28华北水利水电大学硕士学位论文
VI
4.4 灰色综合评价法...29
5 实证研究...33
5.1A 公司简介..33
5.2A 公司协同产品创新对核心竞争力的影响.......33
5.3A 公司协同产品创新对核心竞争力影响的评价指标构建......34
5.4A 公司协同产品创新对核心竞争力影响的综合评价..36
6 对策与建议...........47
6.1 外部表现层构建措施.......47
6.1.1 重视企业内外部环境分析..........47
6.1.2 正确市场定位，创新营销观念.48
6.1.3 探索全球化营销.. 48
6.2 中间支撑层构建措施.......49
6.2.1 培育先进价值理念，重视客户关系管理........49
6.2.2 企业文化培养.......49
6.2.3 激励制度设计.......50
6.3 内部核心层构建措施.......52
6.3.1 变革企业组织设计，提高创新能力.....52
6.3.2 加强技术创新和企业信息化建设.........53
7 结 论..........55
致 谢..57
参考文献....... 591 绪论
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