摘要

在安防领域YNAF公司的个人防护和防化监测产品己经取得了相当大的成

就,但随着经济的快速发展和市场竞争下,其固有的传统营销渠道管理在一定程

度上制约了公司进一步的发展,所以对YNAF公司提出了新的要求,要求其在自

身产品的合理定位方面、市场的扩大推广方面等进一步加强。本文就YNAF公司

在当前经济发展和剧烈市场竞争下的营销渠道管理中存在的实际问题作了分析和

探究,进而针对性的提出问题解决的方法。

本文针对YNAF公司自身的情况,就如何充分发挥YNAF公司在渠道管理上

的优势,与此同时在渠道绩效管理上就弥补不足作了深入研究和分析,以寻求最

优处理办法。通过对营销渠道管理方面基本理论的总结分析,并与其在我国的发

展运用现状、其行业的特点等相互结合,对YNAF公司在安防领域的管理策略、

管理理念、方法实施、管理政策以及控制措施等进行了全面深入的分析。而针对

这方面的探讨,本文也进行了一定程度上的创新,创新点在于根据YNAF公司自

身的特点以及在市场竞争中遇到的问题设计了一套针对性的营销渠道管理重构方

案,以及整个重构方案的具体实施策略和注意的问题。在整个过程中,本文结合

了理论分析与实证研究的方法,在定性分析的基础上作出科学的定量分析,并据

此现状下作了前瞻性的预测和评估等方法。

,

本文的通过对YNAF公司的研究得出结论,希望在提高YNAF公司具体的营

销渠道管理和市场运用能力上有所贡献,有效地增强器市场竞争力,增加YNAF

公司在安防行业领域的市场占有率。此外,本文的研究成果也可以对安防行业的

其他企业的发展以及遇到的问题处理方面起到借鉴的作用,使得最终促进整个行

业的蓬勃发展。

关键词:渠道管理,渠道结构,渠道协同

I

THE RESEARCH ON MANAGEMENT OF MARKETING

CHANNEL ABOUT SECURITY PRODUCT OF YNAF

COMPANY

ABSTRACT

In the field of security YNAF personal protection already achieved considerable

success, but with the rapid development of economy and market competition, its

inherent traditional marketing channel management to some extent, restricted the further

development of the company,so YNAF company put forward new demands to their

own products in a reasonable position,the expansion of markets and promotion of

further strengthened. In this paper, the practical problems YNAF company exists in the

marketing channel management and economic development in the current fierce

competition in the market are analyzed and explore, ask questions and then targeted

solutions.

Research of paper aim at get active solution for developing the advantages of

YNAF company's own case, how to make the YNAF company advantages in channel

management, performance management in the channel at the same time how to make up

for lack of in depth research and analysis in order to find the optimal approach. Through

the marketing channel management theory basic summary analysis and its use in the

development of our country situation, combined with each other and other

characteristics of their industry, company management strategies for YNAF in the field

of security, management concepts,methods implementation, management policies and

control measures such as a comprehensive in-depth analysis. And explore this area for

the paper also carried a certain degree of innovation,innovation is based on YNAF

company's own characteristics and problems encountered in the design of market

competition, a targeted marketing channel management reconstruction programs, as

well as the entire Reconstruction of the specific problems of implementation strategies

and note program. Throughout the process,the paper combines the methods of

theoretical analysis and empirical research, quantitative scientific analysis made on the

basis of qualitative analysis, the second is designed YNAF company's marketing

channel management system reconfiguration implementation.

By the conclusion of this article on the company's research YNAF naturally want

to improve YNAF company specific marketing channel management and the ability to