摘要
本文主要是借助于MG课程设置,设立虚拟的公司并在公司里面设置专业的
管理人员。通过管理人员对虚拟公司的运营,来检验营销战略在企业经营中的应
用,为现实中的企业运营提供先进的管理经验和科学的管理方法。

本文主要采用营销战略理论知识和营销战略管理的科学方法。以营销战略理
论知识的介绍为起点,详细的介绍的营销战略环境分析的方法,营销战略选择的
依据,以及营销战略的执行和实施标准。在这其中着重的介绍了 SWOT分析,4P
理论,STP战略等企业营销战略常用的知识点,并且针对在虚拟公司在MG课程
中运营的数据进行了系统的分析和总结。通过这一过程使学员掌握基础营销战略
知识的运用,懂得企业在实际经营中,营销战略的执行需要及时的修正和反馈,
进一步了解到要实现营销战略的目标,就要各部门管理人员相互共同配合,共同
应对在实现战略目标过程中的风险与挑战。

本文通过MG课程设置的三年企业经营期的运营,进行系统的分析和总结,
营销战略对企业的运营有着实际应用的指导意义。掌握影响企业营销战略实现的
主要因素是什么,抓住企业营销战略实现的最终目的是盈利,企业的营销战略要
考虑竞争对手战略,平衡企业和竞争对手的关系。企业在运营中管理团队和协调
配合,快速反应是企业战略实现不可或缺的组成部分。

关键词:MG课程营销战略战略执行战略实施总结
东北大学硕士论文
ABSTRACT
Formulation and Implementation on Brand Super-nova's Marketing
Strategy of Jura Watch Ltd in MG
Abstract
By means of MG curriculum, the paper introduces the establishment of a virtual
company and professional management staff. Through the Management of the virtual
company is to test the marketing strategy in business, so that providing the advanced
management experience and scientific management methods for the reality of
business operations.
By using the scientific methods of marketing strategy of theoretical knowledge
and marketing strategy management, Introducing of theoretical knowledge of the
marketing strategy as a starting point,the paper introduces detailedly the analysis
method of marketing strategic environment, the basis for selection of the marketing
strategy, and the implementation of the marketing strategy and the implementation of
standards. The paper focused on common knowledge, for example, the SWOT
analysis,4P theory, STP strategy business marketing strategy, and so on. And
analyzed and summarized the data in virtual companies operating in the MG course.
Through this process so that students master the use of basic knowledge of marketing
strategy, understand the need for timely correction and feedback in the actual
operation, learn further the importance of the cooperation, confronting risks and
challenges together for achieving the goal of the marketing strategy.
Through the systematic analysis and summary for the three years' operation of
MG curriculum,the marketing strategy has significant influence for the business
operations. What are the main factors to grasp the impact of the implementation of the
corporate marketing strategy, business marketing strategy to achieve the ultimate goal
is to seize the profits,corporate marketing strategies to consider competitors strategic,
balanced relations between enterprises and competitors. The corporate management
team and operations coordination, rapid response is an integral part of corporate