Abstract
The study object of this article is X tobacco company’s sales market. Analyzing the
company’s sales market when the economic environment changes. The research
background is grim global form of anti-smoking campaigns and the changes in China’s
tobacco industry.Secondly as a resource exhausted city , the economic development
level in X area is slow. This paper discusses the actuality of sales market in the actual
work. This paper makes a detailed classification on the problem in the X tobacco
company’s sales market.
This paper adopts the observation method and the investigation method as the main
methods of research. It guided by the theory of consumer behavior, demand price
elasticity theory, marketing combination strategy theory. Combing with the work
practices, this paper puts forward strategies for X Tobacco Company to improve the
sales level and service level of manager.
Key words: Cigarette sales market; Consumption flexibility; Precision marketing;
Marketing strategy 。