Abstract help of analytical tools such as PEST, SWOT, and Porter#s five forces model, this paper deeply analyzes the internal and external environment of HL Real Estate Xi#an marketing, as well as the current problems and reasons. And on the basis of environmental analysis, problem and reason research, it puts forward countermeasures and suggestions for HL Real Estate Xi#an marketing strategy transformation and supporting implementation guarantee. After research, this paper believes that HL Real Estate Xi#an market faces both rare development opportunities and certain development challenges. In this context, we must seize the development opportunities and face the challenges to solve the current problems. Combined with the analysis of the theoretical model, it is found that there are different degrees of problems in the marketing of HL Real Estate Xi#an in market positioning, products, prices, sales, distribution and other links. According to the guidance of marketing theory, on the basis of the analysis of marketing environment,problems and reasons, this paper putsforward the countermeasures and suggestions of HL Real Estate Xi#an marketing strategy, and puts forward relevant guarantee measures for the implementation of the marketing strategy. 【Key Words】HL Real Estate; Xi#an; Sales Strategy 【Thesis Type】 Application Research III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景和研究目的 ....................................................................... 1 1.2 国内外研究现状 ............................................................................... 2 1.2.1 国外研究现状 ............................................................................. 2 1.2.2 国内研究现状 ............................................................................. 3 1.3 研究内容和研究方法 ..................................................................