Study on the service capacity of Harbin H Village Bank in the context of rural revitalization by Zekun.Xu Supervisor: Professor Junping.Zhao Pluralistic Supervisor: Senior Engineer Yu.Wang A Thesis Submitted to the Northeast Petroleum University In partial fulfillment of the requirement For the Professional Master of Business Administration Part-time June, 2023 I 东北石油大学 MBA学位论文 乡村振兴背景下哈尔滨市 H村镇银行服务能力研究 摘要 乡村振兴是国家战略，实现乡村振兴离不开金融体系的支持。近年来，村镇 银行已成为农村金融体系中的一支新生力量，在激活农村市场、发展普惠金融等 方面发挥了重要作用，在支持乡村振兴方面发挥了关键的作用。但村镇银行也存 在服务乡村振兴能力不足的问题，因此，研究村镇银行服务能力具有实际应用价 值和现实必要性。 本文以乡村振兴为背景，以哈尔滨市H村镇银行为对象，研究其服务乡村振 兴的能力问题。首先，阐述了研究背景、目的与意义，综述了国内外研究现状， 确定了研究内容与研究方法。其次，概述了相关概念与基础理论。再次，概述了 哈尔滨市H村镇银行及其服务能力现状。第四，梳理了哈尔滨市H村镇银行 2019-2021年的相关经营数据，通过问卷调查法，结合服务能力五大要素，剖析 了哈尔滨市H村镇银行服务能力不足和短板，在此基础上，总结归纳了哈尔滨市 H村镇银行在经营管理中的主要问题。最后，在前述的基础上，针对问题，提出 了提升哈尔滨市H村镇银行服务能力的对策。 关键词：村镇银行；乡村振兴；服务能力 III 东北石油大学 MBA学位论文 Study on the service capacity of Harbin H Village Bank in the context of rural revitalization ABSTRACT Rural revitalisation is a national strategy, and the support of the financial system is indispensable for realising rural revitalisation. In recent years, village banks have become a new force in the rural financial system, playing an important role in activating the rural market and developing inclusive finance, and playing a key role in supporting rural revitalization. However, there is also the problem of insufficient capacity of village banks to serve rural revitalization, therefore, it is of practical application value and realistic necessity to study the service capacity of village banks. This thesis takes rural revitalisation as the background and takes Harbin H Village Bank as the object to study its capacity to serve rural revitalisation. Firstly, the background, purpose and significance of the study are explained, the current situation of domestic and foreign research is reviewed, and the research content and research m