西安理工大学工商管理硕士学位论文 needs of sales personnel, improve the incentive effect of incentive mechanism in practical application, and improve the satisfaction of sales personnel, so as to promote the long-term healthy development of the company. The following aspects have been specifically optimized: widening the economic incentive standards among different professional titles, expanding the promotion channelsofsales personnel,strengthening theteam managementassessment indicators, optimizing training management, strengthening family care, etc. The optimization design aims to improve the material incentive, spiritual incentive, professional incentive and other aspects of the incentive mechanism, so that the several aspects can work together and promote each other to maximize the incentive effect. Through the analysis of QM Company, this paper understands the key factors that affect the incentive effect of sales personnel and employee satisfaction of QM Company, analyzes the practical problems existing in the design and application of the incentive mechanism of the Company, discusses the optimization methods, and helps QM Company to revise a series of incentive mechanismsin linewith thecurrentsituation ofthe Company.Improve the management efficiency, stabilize the existing sales team, improve the comprehensive quality of sales staff, promote business development, and make the internal management and external expansion of the company complement each other, which will have great practical significance for QM company to achieve its corporate objectives and development planning. Keywords: company, sales department, sales staff, demand, incentive mechanism III 目录 1 绪论 ......................................................................................................... 1 1.1 研究背景、研究目的与意义 ..........................................