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2022年
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2022年
12月
18日
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摘要
摘要
近年来，经济全球化和一体化的程度不断加深，但国际贸易摩擦频发，新冠疫
情全球蔓延等因素的影响，而国内钢铁行业面临着产业结构调整和转型，以及节能
环保等理念的不断深化，导致国内外钢铁市场的竞争越来越激烈，钢铁产品的价格
以及利润空间受到一定的影响，而从事钢铁贸易的企业来说，微利时代已然逐步呈
现。面临诸多挑战的同时，也存在着市场机遇，随着非洲以及东南亚等市场的稳步
发展，对于钢铁产品的需求不断增加，如何把握市场机遇，规避外部环境的风险，
在自身资源与能力的基础上，制定契合自身的发展战略，提升自身的核心竞争力，
成为贸易型企业尤其是中小贸易企业生存与发展的关键。
本文选取 SH公司作为研究对象，该公司是一家成立于 2015年的民营中小贸易
企业，主要贸易产品包含黑色金属材料以及自营商品。本研究首先利用 PEST分析法、
波特五力模型以及 SWOT分析法，对 SH公司开展相关贸易业务内外部环境进行了
分析，研究发现 SH公司的外部机会大于威胁，内部优势相对劣势更为明显；其次，
鉴于前述分析，制定以增长型发展战略为指导，“一带一路”推动上下游产业整合，
通过数字化转型助力纵向一体化发展，进而带动公司整体贸易的发展战略；最后，
制定了发展战略实施的保障措施。通过对 SH公司发展战略的研究，有助于明确该公
司的发展方向，为其生存与发展奠定基础，同时对同类型企业的发展战略制定具有
一定的参考和借鉴作用。
关键词中小企业；发展战略； PEST分析；五力模型；SWOT分析
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河北科技大学硕士学位论文
Abstract
In recent years, the degree of economic globalization and integration has continued to
deepen. However, due to the frequent occurrence of international trade frictions and the
global spread of the new crown epidemic, the domestic steel industry is facing the
adjustment and transformation of the industrial structure, as well as the continuous
deepening of concepts such as energy conservation and environmental protection. ,
resulting in more and more fierce competition in the domestic and foreign steel market,
the price of steel products and profit margins are affected to a certain extent, and for
enterprises engaged in steel trade, the era of meager profits has gradually emerged. While
facing many challenges, there are also market opportunities. With the steady development
of markets in Africa and Southeast Asia, the demand for steel products continues to
increase. How to seize market opportunities and avoid risks in the external environment is
based on our own resources and capabilities, to formulate a development strategy that suits
itself, to enhance its core competitiveness, and become the key to the survival and
development of trade enterprises, especially small and medium-sized trade enterprises.
This paper selects SH company as the research object. The company is a private
small and medium-sized trading enterprise established in 2015. Its main trade products
include ferrous metal materials and self-operated commodities. This study firstly uses
PEST analysis method, Porter's five forces model and SWOT analysis method to analyze
the internal and external environment of SH Company's related trade business. The study
finds that SH Company has more external opportunities than threats, and its internal
advantages are more obvious than its disadvantages. Secondly, in view of the above
analysis, we formulate a growth-oriented development strategy as a guide, The "Belt and
Road" promotes the integration of upstream and downstream industries, and promotes the
development of vertical integration through digital transformation, thusdriving the
development strategy of the company's overall trade. Finally, the safeguard measures for
the implementation of the development strategy are formulated. Through the research on
the development strategy of SH company, it is helpful to clarify the development direction
of the company, lay the foundation for its survival and development, and at the same time,
it has a certain reference and reference function for the development of the development
strategy of the same type of enterprises.
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