南京邮电大学学位论文原创性声明
本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得的研究成果。
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的研究成果，也不包含为获得南京邮电大学或其它教育机构的学位或证书而使用过的材料。
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研究生学号：1319115832研究生签名：
日期：2022-06-06
南京邮电大学学位论文使用授权声明
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涉密学位论文在解密后适用本授权书。
研究生签名：
导师签名：
日期：2022-06-06
III
摘要
随着我国经济从高速增长转向中高速增长阶段，经济与行业发展要求企业从过去“量的
增长”向未来“质的提升”进行转型。过去 20年，中国建材行业扩张过快，造成普遍的产
能过剩；建材企业粗放式生产，缺少有效运营管理，效率普遍较低，安全、环保、质量等问
题持续存在；建材产品缺乏创新活力，产品同质化程度较高。未来，建材企业需要围绕引进、
消化、吸收先进的管理方法，实现成本、效率、质量与安全之间的有效平衡，并提升建材领
域综合管理水平及支撑体系，实现可持续发展。
在提出问题方面，本研究在对某建材集团的经营管理现状进行充分诊断的基础上，提出
了企业运营转型的市场需求和相关问题；在分析问题方面，对比总结了最新的国内外精益运
营相关理论，结合混凝土及装配式建筑行业国际国内形势，从宏观经济数据、集团内部调研
与外部专家访谈多个维度，层层剖析找出某建材集团运营体系当前存在的核心问题，围绕营
销和生产两大重点职能版块进行溯源分析；在解决问题方面，围绕精益思想导入、精益目标
设定以及精益运营方案设计这一主线，重点针对精益营销和精益生产构建设计了精益运营转
型体系，设计了符合某建材集团企业文化的精益转型方案，并提出了精益运营转型战略实施
方案。通过对某建材集团精益运营转型的设计研究，以渠道推广能力、产品竞争力、生产效
率、端到端服务能力等的全面提升为导向，帮助某建材集团优化资源配置，提升生产效率并
实现最佳运营成本和可持续发展，本研究成果也可为建材制造业精益运营转型之路提供参考。
关键词:精益思想，运营管理，运营转型
IV
Abstract
After decades of rapid economy development, China shifts from high-speed growth to
medium-high-speed growth stage. Economy and industry development requires enterprises to
transform from "quantitative growth" to "qualitative improvement". In the past 20 years, Chinese
enterprises expanded blindly, resulting in widespread overcapacity. Enterprises lack of effective
operation management and with extensive production, are generally low efficiency, and have
persistent problemssuch as safety,environmental protection and quality;Enterprises lack
innovation vitality and have a high degree of product homogenization. In the future, China needs
enterprises with unique competitive advantages to build advanced management capabilities. In
order to achieve sustainable development and improve management level, enterprises need to
effectively balance cost, efficiency, quality and safety.
To raise issues, this research discussed marketing requirements and relevant problems through
fully diagnosing the current state of operation and management of a Construction Materials Group.
To analyze issues, my research compared and summarized the latest theory in lean operation area
internationally and internally. Combining the global and domestic marketing and economic trend of
the concrete and PC construction industry, this research dug out the core issues currently existing in
this Construction Materials Group layer by layer focusing on marketing and production business
units by integrating global marketing statistics, internal investigation reports and external expert
interviews. To solve problems, aligning with the guideline of introducing lean thinking, planning
lean goals and designing lean operation solutions, this research designed a lean transformation
solution that conforms to the corporate culture of the company under the guidance of lean thinking,
and provided a lean operation transformation system for marketing and production business units.
In conclusion, through thedesign and analysis on thelean operation transformation of a
Construction Materials Group, this research will help the company to optimize resource allocating,
improve production efficiency and achieve the best budget control, measured by various elements
including the overall improvement of channel promotion capabilities, product competitiveness,
production efficiency and end-to-end service capabilities. It will also explore a path of lean
operation transformation for manufacturing industry and guide the direction for adapting and
establishing a new industrial structure.
Key words: Lean Thinking, Operation Management, Operation Transformation
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