目录
Abstract
The composite material industry is an important strategic emerging industry strongly
supported by the country and policies, and it is also an important basic guarantee for the
country to achieve a material power. Since 2016, relevant ministries and commissions have
successively issued a series of policy documents to support the development and innovation
of the composite material industry. With the adjustment of my country's economic structure
and the structural reform of the supply side, it has become very important for composite
materials enterprises to transform into high-tech, high-value-added, green and low-carbon
enterprises.
The timing of the establishment of Xiamen Changxian New Materials Co., Ltd. was
supported by national policies, which was developed in the context of supply-side reform. The
company is a smalland medium-sized thermoplastic resin matrix compositematerial
enterprise integrating R&D, production and sales. The company's main product is LFT-G long
fiber composite material. After the establishment of the company, relying on the technical
advantages of independent intellectual property rights and national invention patents, it has
gradually developed and grown. However, there are also problems such as small scale and the
capital capacity is not strong. In this context, this thesis studies the development strategy of
Xiamen Changxian New Material Co., Ltd.
Firstly, starting from strategic management, this thesis consults the relevant literature on
development strategy, and clarifies the theoretical basis of the research; secondly, the
company's external environment is analyzed in detail by using the PEST model and Porter's
five forces model; finally, from the company's production technology Research on internal
resource capabilities such as R&D, human resource capabilities, marketing capabilities, basic
management capabilities, and financial performance capabilities. On this basis, using SWOT
matrix analysis and QSPM quantitative evaluation tools to analyze strategic selection, and
concluded that companies should select the SO development strategy. In addition, in terms of
strategic implementation assurance measures, suggestions are put forward from the aspects of
organizational structure optimization, human resource, financing strategy, and scientific
research and innovation.
Based on the combination of theory and practice, and based on enterprise strategic
management planning,this thesisconducted an in-depthdiscussion onthe strategic
management of Xiamen Changxian New Materials Company. Its theoretical significance can
form a casebasis for enterprise strategicmanagement planning, implementationand
assurance. The rapid development of composite materials companies has certain reference
value on how to formulate effective corporate strategies.
Key Words: Development strategy; Xiamen Changxian New Materials Company; SWOT
II
目录
目录
第1章绪论.............1
1.1研究的背景和意义.......1
1.1.1研究的背景.........1
1.1.2研究的意义.........2
1.2研究的思路.............3
1.3论文的主要内容和研究方法......3
1.3.1论文的主要内容...........3
1.3.2研究的方法........4
1.4论文的主要创新点.......4
第2章文献综述和相关理论基础.........5
2.1文献综述........5
2.1.1国外研究现状......5
2.1.2国内研究现状......6
2.1.3研究评述..........8
2.2相关理论基础...........9
2.2.1企业战略管理过程.........9
2.2.2核心能力理论............10
2.2.3战略分析工具............11
第3章长纤公司内外部环境分析........13
3.1长纤公司发展概况......13
3.2外部环境分析..........13
3.2.1政策环境分析............14
3.2.2经济环境分析............15
3.2.3科技环境分析............17
3.2.4社会文化环境分析........18
3.3基于波特五力模型的行业竞争分析......19
3.3.1行业竞争对手分析........19
3.3.2供应商议价能力分析......21
3.3.3客户的议价能力..........22
3.3.4替代产品的威胁..........22
3.3.5新进入者的威胁..........23
III
目录
3.4内部资源能力分析......24
3.4.1生产技术研发能力分析...........25
3.4.2人力资源能力分析........26
3.4.3市场营销能力分析........29
3.4.4基础管理能力分析........30
3.4.5财务表现能力分析........30
第4章长纤公司SOWT分析与发展战略选择......35
4.1SWOT分析.......35
4.1.1公司优势和劣势分析......35
4.1.2公司机会与威胁..........36
4.1.3SWOT矩阵分析...........36
4.2公司发展战略选择......39
4.2.1公司备选发展战略类型...........39
4.2.2公司发展战略选择定量分析（QSPM矩阵）........39
4.3公司战略目标规划......46
4.3.1战略目标.........46
4.3.2竞争战略.........48
4.3.3公司职能层战略..........48
第5章长纤公司发展战略实施与保障...........51
5.1人力资源与价值链保障..........51
5.1.1优化组织结构职能和效用.........51
5.1.2多措并举完善人才引进和培养机制........51
5.1.3建立三类人才职业发展道路.......52
5.1.4完善企业内部价值链......52
5.2产品结构与装备升级保障.......53
5.2.1增强公司非主营产品竞争力.......53
5.2.2更新换代环保装置........53
5.3品牌建设与营销管理保障.......54
5.3.1加强公司品牌建设........54
5.3.2落实精准营销与营销渠道建设.....55
5.3.3优化营销管理体系........55
5.4科研创新与战略联盟保障.......55
5.4.1校企科研合作，开发新产品.......55
5.4.2实施战略联盟策略........56
5.5财务管理与融资策略保障.......56
IV