2023
SOCIAL
TRENDS
PRESENTED BY PLANOLYP
PLANOLY
Attention all social media managers,
business owners, and creators!
We’ve identified 5 new trends to lookout
for in our 2023 Social Media Trend Report.
Discover how you can create the most
relevant content with the help of these
social media marketing trends. Your
content strategy will thank you! What’s
Trending?
1 STRATEGIC CROSS-POSTING
2 STRICT SOCIAL STANDARDS
3 SMALL BUSINESS INFLUENCER MARKETING
4 CULTURALLY-CONSCIOUS MARKETING
5 TIKTOK IS HERE TO STAY
PLANOLYStrategic
Cross-Posting
84% OF THE US POPULATION USE AT
LEAST ONE SOCIAL MEDIA NETWORK.1
In 2022, we saw many popular social mediafrustrating for users and marketers who are
networks create copycat features to compete trying to grow their brands and create unique
with both established and new emerging social experiences for their users. Not only do they
platforms. Some of these features include,have to adopt these new features, but if
Reels, TikTok Now, and Twitter’s Fleets. Gizmodo they don’t then it can negatively affect their
calls this the TikTokification of Facebook. performance on each platform.
However, what these social media platforms
fail to realize is that even though these users This is why we are going to start seeing these
overlap on several of these platforms, they go to platforms take a step back and listen to their
different platforms for different experiences. users’ wants and needs. Instead of recycling
the same TikTok video for Instagram Reels
For example, the millennial user might get on and YouTube Shorts, we are going to see
Instagram to keep up with their favorite lifestyle brands and creators be more strategic with
influencers and then use TikTok to learn more how they repost and share content. Content
about DIY home tips while simultaneously is going to be more unique and customizable
using Twitter to get their news. The race to add to fit each channel. What’s working on one,
competitor capabilities isn’t positive, but rather might not necessarily work for the other.
#1 STRATEGIC CROSS-POSTING | 2023 SOCIAL TRENDS PLANOLYN THE
AY I KNO
WHAT IT MEANS ST W
TO GROW ON SOCIAL
MEDIA, YOU NEED TO
CREATE UNIQUE
CONTENT STRATEGIES.
Plan and organize for
TikTok, Instagram,
Pinterest, YouTube
YOURShorts, Twitter, and
OPPORTUNITYFacebook with
PLANOLY.
Customize your content with
platform-specific hashtags and
captions before reposting it to
1another channel. You want it to
serve each platform’s audience
the right way.
Perform channel audits.
Understand what content
performs the best and how it
differs between each platform. Follow the same brands
on different platforms
and see how their
Ignore the newest platform content differs between
features, and lean into the type each platform. The
Washington Post does
of content that converts users
a good job with having
into customers or receives the two unique strategies for
highest engagement.Instagram & TikTok.
Ready to get started?
Plan and Organize your content
for 6 different channels with
PLANOLY’s social content planner.
#1 STRATEGIC CROSS-POSTING | 2023 SOCIAL TRENDS PLANOLY