2022
Social
Media
Trends
Howtodrivesuccessin
theacceleratedageof
the‘now’consumerContent
2022Trends-Poweredbyconsumers
Intro-Harder,Better,Faster,Stronger:Consumerscontinuetorule5
1.TikTokwilltakeoversocialmedia,leavingotherplatformstoadapt6
2.Socialadswilldevelop,ascookiesgetcrunched12
3.Socialsellingwillsimplifythecustomerjourney17
4.Post-pandemiccontentwillshapeuptoconsumerneeds22
5.Omnichannelengagementwillchangethewayconsumers
engagewithsocialmedia29
6.Maturinginfluencermarketingwillfinallycomeofage34
7.Brandswillleadinsocialmediadecentralization40
8.Metaverseswillbethenextconsumerconnection45
9.Brandinclusivitywillbebrandcritical52
10munitieswilldevelop,andtakecontrol58
Conclusion67
Methodology67
2022SocialMediaTrendsReport2022Trends-Poweredbyconsumers
1.TikTokwilltakeoversocialmedia,leaving4.Post-pandemiccontentwillshapeuptoconsumer
otherplatformstoadaptneeds
AlookattheriseofTikTok,anditsgrowingThepandemiccreatedaworldofonlinecontent
dominanceinthesocialmediaspace.Also,consumers.Theyhavegreaterexpectations,and
howtheotherplatformsareadaptingtotastes,incontent.Howwillthisshapecontentinthe
staycompetitive.future,withanalways-on,snackability-demanding
audience?
2.Socialadswilldevelop,ascookiesget
crunched5.Omnichannelengagementwillchangetheway
Thecookieisdying.Howwillthisimpactconsumersengagewithsocialmedia
thefutureofsocialadvertising,andhowwillConsumersarenolongerloyaltoonechannel-
brandscontinuetooffermorepersonalizedleadingtocontentdiffusingcross-platformsfaster
services,whileremainingcompliant?thanever.But,thisalsoleadstomoredisinformation,
andincreasedeaseinsharing‘fakenews.’
3.Socialsellingwillsimplifythecustomer
journey6.Maturinginfluencermarketingwillfinallycomeof
Asthepandemicdrivesmoreconsumerstoage
buyonline,thistrendwilllookdeeperintoInfluencermarketinghasgrownup.Withincreased
howthesocialplatformsaretacklingsocialregulationandresponsibility,morebrandsaretaking
selling,andhowitsdemandwillgrowinthethemseriously.Andfollowingthepandemic,many
future.havebiggerandmoreengagedaudiencesthanever
before.Howwillbrandsmakethemostofthese
opportunities?
2022SocialMediaTrendsReport32022Trends-Poweredbyconsumers
7.Brandswillleadinsocialmedia9.Brandinclusivitywillbebrandcritical
decentralizationCSRwasbigin2020.Biggerin2021.For2022,
Communitiesarekey-butnotjustwithinbrandsaregoingtohavetolistento,andacton,the
socialmediaplatforms.Manybrandsaresocialissuesthatmattermosttotheiraudiences.
nowbuildingtheirownin-housesocialCompaniesaregoingtobeintegraltoglobalchange
networks,within-appforumsandfeatures,inthefuture.
totakebackcontroloftheiraudiences.
10munitieswilldevelop,andtakecontrol
8.MetaverseswillbethenextconsumerConsumershaveavoice.Itmaybefairlyquiet,but
connectionwhenthosevoicescometogether,invastsocial
Whatwillthefutureoftheinternetlookcommunities,they’reloudenoughtochangethe
like?Thebiggestplatformsarestartingtoworld.Expectmorevocalityfromusers,andmore
visualizeitnow-aninteractivecommunitysociallydrivenchangesfromcommunities-with
ofusersabletoengageinawidevarietyofbrandsadaptingquicklytoreact.
socialactivitiesonline.It’stimeforbrands
togetonboard.
2022SocialMediaTrendsReport4INTRO
Harder,Better,Faster,Stronger:Consumerscontinuetorule
ForgetfollowingyourCEO,consumersarenowinchargeofyourbrand.We’vebeendeepintotheAgeofthe
Consumerforsometime,butthepandemicacceleratedtheirtakeover,puttingthemfirmlyinchargeof2022
andbeyond.
Theywantmorepersonalizedcontent.Theywantfasterservice.Theywantbetterexperiences.Andthey
wantitallnow.
Foryourbrandtosurvive,youwillhavetolistento,andrespond,totheirdemands.
Onceagain,we’vereachedouttoglobalexperts,industryveterans,andouraudiencetoputtogetheralist
ofthetoptrendsfortheyeartocome.Including:
oValuableinsightsintowhythesetrendsmatter.
oInspiringcampaignsfrombrandsalreadyengagingwiththetrends.
oTakeawaysyoucanactiontodaytostartdrivingbetterresultsforthecomingyears.
2022SocialMediaTrendsReport5