Alliances for Action
guide for export promotion
Guide for public and private actors on how to facilitate successful alliances
for agrifood export and promotionAlliances for Action
guide for export promotion
Food and Agriculture Organization of the United Nations
Rome, 2022Required citation:
FAO and ITC. 2022. Alliances for Action: guide for export promotion. Rome. doi/10.4060/cc0762en
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Cover photos, clockwise from left: (c)iStock, (c)FAO/Giuseppe Carotenuto, (c)FAO/Giuseppe Carotenuto, (c)FAO,
(c)FAO/Giuseppe Carotenuto.Contents
Acknowledgements viii
Acronyms and abbreviationsix
CHAPTER 1 - Context 1
1.1. Introduction2
1.2. What is the objective of the Guide? 3
1.3. What is an Alliance? 3
1.4. Target audience 5
1.5. How to apply Alliancse for Action for trade promotion to the agrifood sector 5
1.6. The structure of the guide 7
KEY QUESTIONS. Before you start... 9
CHAPTER 2 - Step I. Understand 11
2.1. What is the purpose of understanding in trade promotion? 12
2.2. Fundamental principles to help the facilitator understand the value chains (VC) 14
2.3. Key sub-steps to complete the Understanding phase 14
2.3.1. Sub-step 1: select the value chain with the highest export potential 14
2.3.2. Sub-step 2: Assess the business environment21
2.3.3. Sub-step 3: Identify and assess the strength of existing or potential alliances 24
2.3.4. Sub-step 4: Map out the business support services27
2.3.5. Sub-step 5: Understanding the governance system of the value chain29
2.3.6. Sub-step 6: Prioritize the constraints with the highest impact on export growth 30
QUIZ QUESTIONS. Review what you have learned 31
CHAPTER 3 - Step II. Convene 33
3.1. What is the purpose of convening in trade promotion? 34
3.2. Fundamental principles of completing the convening phase 34
3.3. Key sub-steps required to convene value chain actors and stakeholders 34
3.3.1. Sub-step 1: Identify and define potential types of trade promotion oriented alliances 34
3.3.2. Sub-step 2: Proceed to convene value chain actors and stakeholders35
3.3.3. Sub-step 3: Design the alliance business plan 39
3.3.4. Sub-step 4: Design the alliance trade promotion services checklist42
3.3.5. Sub-step 5: Ensure stakeholders commitment to co-invest in the Alliance 44
QUIZ QUESTIONS. Review what you have learned 44
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