A纸机织物公司成本领先战略选择及实施研究
A纸机织物公司成本领先战略选择及实施研究
摘要
纸机织物行业是一个竞争充分且投入成本高的行业，对企业进行
成本控制是每家织物企业的必由之路。A纸机织物（中国）有限公司
作为纸机织物行业的领导企业，占全球纸机织物行业约 30%的市场
份额。然而随着国内外环境的剧烈变化，A纸机织物公司正面临严峻
的挑战。中美贸易战和新冠疫情的影响，使得进口原材料的成本大幅
度上升，此外国际竞争对手纷纷在国内投资建厂、国内中小织物公司
合并重组壮大，对 A公司当下的处境造成了严重的影响，A公司需要
适应新的市场变化，根据市场变化调整竞争战略，促进自身发展。
本文尝试运用成本领先战略理论指导 A纸机织物公司的竞争战
略制定。使用与 A纸机织物公司战略发展的相关研究工具，对 A纸
机织物公司战略发展内外部环境进行分析，同时对 A纸机织物公司
价值链进行分析，在此基础上构建 A纸机织物公司 SWOT战略发展
模型，提出了 A纸机织物公司成本领先战略的发展动因。并且对 A
纸机织物公司成本领先战略的实施及执行情况进行探究，从分析中可
以看出，对于 A纸机织物公司来讲，其成本领先战略需要从以下几
个方面入手：第一，建立电商平台；优化销售渠道；降低销售成本。
第二，扩大生产规模；深化技术改造；推行精准生产；降低生产成本。
第三，建立采购“战略联盟”；降低采购成本。第四，通过外包物流
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A纸机织物公司成本领先战略选择及实施研究
业务，降低物流运输成本。另外，还为公司提供了有效实施的保障措
施：首先，设立成本领先管理实施小组。第二，建立供应商价值链评
价体系。第三，注重资金管理，保障战略妥善实施。第四：梳理环保
理念和长期可持续发展理念。
通过上述措施，对于 A纸机织物公司未来发展的成本战略选择
以及竞争战略选择提供了理论依据和实践意义。解决好这些问题对于
A纸机织物公司当前经营布局和未来发展具有较强的实际意义。同时
作为纸机织物行业的头部企业，A纸机织物公司的成本领先战略研究，
对于纸机织物行业内其他企业的战略选择也有一定的借鉴意义。
关键词：成本领先战略，价值链，纸机织物行业，可持续发展
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A纸机织物公司成本领先战略选择及实施研究
RESEARCH ON THE CHOICE AND IMPLEMENTATION OF COST
LEADING STRATEGY OF A PAPER MACHINE FABRIC
COMPANY
ABSTRACT
The paper machine fabric industry is a fully competitive and high input
cost industry, cost control for companies is the way to go for every fabric
company. A Paper & Machine Fabrics (China) Co., Ltd. is a leading company in
the paper & machine fabric industry, accounting for approximately 30% of the
global market share of the paper & machine fabric industry. However, with the
drastic changes in the domestic and international environment, A company is
facing severe challenges. The impact of the China-US trade war and the new
crown epidemic has led to a significant increase in the cost of imported raw
materials. In addition, international competitors have invested in domestic
factories and domestic small & medium-sized fabric companies have merged
and restructured and grown, which has had a serious impact on Company A's
current situation, and Company A needs to adapt to the new market changes
and adjust its competitive strategy according to the market changes to promote
its own development.
This paper attempts to apply the theory of cost leadership strategy to
guide the development of A Paper Machine Fabrics' competitive strategy.
Using research tools related to the strategic development of A Paper &
Machine Fabrics Company, the internal and external environment of A
Company’s strategic development is analyzed, and the value chain of A Paper
& Machine Fabrics Company is also analyzed, on which basis the SWOT
strategic development model of A Paper & Machine Fabrics Company is
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