大连理工大学专业学位硕士学位论文
摘
要
在新冠肺炎疫情的影响下，在快速变化的市场环境中，企业该如何面对经济周期调
整、克服突发危机以及在危机中发现和创造机会，找出办法，让企业回归到正常的生产
经营和发展秩序，是每个企业面临的前所未有的巨大挑战。因此，企业发展战略研究对
企业应对瞬息变化的市场环境、市场竞争以及企业自身的持续发展都具有非常重要的指
导意义。2020年 9月 22日，在第 75届联合国大会召开之际，中国政府向全世界作出承
诺，将于十年之后碳排放量将达到顶峰，碳中和将于 2060 年实现，未来绿色低碳的光
伏将成为我国未来的重要电源。
JC 股份公司作为光伏设备的专业制造企业，近年来，随着人力成本的持续提高和
制造成本的不断上涨，企业在光伏组件设备领域的传统优势正在逐步降低，为保持竞争
优势，企业决定向行业上游的高附加值的电池设备业务发展，在此基础上再延伸到组件
设备业务的纵向一体化的发展，企业现有资源和能力不足以支撑该发展。基于光伏行业
的广阔前景，企业需要克服困难，着眼于长远立足光伏设备制造行业，加大研发并坚持
走高附加值设备的纵向一体化发展战略，持续提高核心竞争力，提高技术壁垒，引领全
球光伏设备技术的发展方向，更好地推动中国制造的高质量发展。因此，需要对 JC 股
份公司的战略发展做出科学合理的规划。在本文中，运用 PEST模型分析、波特五力模
型和 SWOT 分析，分别研究了企业的内外部环境特征，识别出了企业发展面临的机会
与威胁。通过对企业概况、资源和能力等方面进行研究，有效识别出企业自身的优势与
劣势。最后运用 SWOT 组合矩阵分析法为企业量身制定发展战略和发展目标。同时通
过实施相关措施来保障企业发展战略的有效实施。
本研究得到的结论，将会对 JC 股份公司下一阶段的公司架构、文化建设和企业能
力的提高产生影响，对企业下一阶段的设备业务发展产生较强的指导作用，对 JC 股份
公司所处行业的其他企业的发展提供借鉴。
关键词：PEST分析；波特五力模型分析法；SWOT分析；发展战略
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JC股份公司发展战略研究
Research On JC Corporation Developing Strategy
Abstract
Under the influence of COVID-19 and in the rapidly changing market environment, how
to face the adjustment of the economic cycle, overcome the sudden crisis, find and create
opportunities in the crisis, and find ways to return to the normal production, operation and
development order are unprecedented challenges faced by every enterprise. Therefore, research
on enterprise development strategy has important guiding significance for enterprises to cope
with the rapidly changing market environment, market competition and their own sustainable
development. On September 22, 2020, on the occasion of the 75th Session of the United
Nations General Assembly, the Chinese government made a commitment to the world that
carbon emissions will peak after 10 years, carbon neutrality will be achieved by 2060, and
green and low-carbon photovoltaic will become an important power source in China in the
future.
JC corporation is a professional manufacturer of photovoltaic equipment. In recent years,
with the continuous increase of labor costs and manufacturing costs, the traditional advantages
of the company in the field of photovoltaic module equipment are gradually decreasing. In
order to maintain competitive advantages, the company decides to develop to the upstream of
the industry with high value-added battery equipment business. On this basis, the vertical
integration of component equipment business is extended, but the existing resources and
capabilities of the enterprise are not enough to support this development. Based on the broad
prospects of photovoltaic industry, enterprises need to overcome difficulties and long-term
based on photovoltaic equipment manufacturing industry, increasing research and development
equipment and adhere to the high added value of vertical integration strategy, continue to
improve the core competitiveness, improve technical barriers, to lead the global photovoltaic
equipment technology development direction, to better promote the development of high
quality of made in China. Therefore, it's necessary to make a scientific and reasonable plan for
JC company strategic development.
In this thesis, PEST model analysis, Porter's Five Forces model and SWOT analysis are
used to study the characteristics of the internal and external environment of the enterprise, and
identify the opportunities and threats facing the development of the enterprise. Through the
research on the enterprise profile, resources and capabilities, the advantages and disadvantages
of the enterprise can be effectively identified. Finally, the SWOT combination matrix analysis
method is used to formulate the development strategy and development goal for the enterprise.
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大连理工大学专业学位硕士学位论文
At the same time, through the implementation of relevant measures to ensure the effective
implementation of enterprise development strategy.
The conclusion of study will have an impact on the next stage of JC company's corporate
structure, cultural construction and the improvement of enterprise ability, and provide a strong
guiding role for the development of equipment business in the next stage of the enterprise, and
provide reference for the development of other enterprises in the industry of JC company.
Key Words：PEST Analysis; Porter's Five Forces Analysis; SWOT Analysis; Development Stra-
tegy
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