大连理工大学专业学位硕士学位论文
摘 要
当今在信息软件方面的新产品开发，一个软件平台是否能成功研发不仅取决于产品
团队的开发能力，更多程度上取决于产品团队采用正确的开发策略，以及对所选择的开
发策略进行执行的效果。因此软件研发产品团队需要制定行之有效的新产品开发策略，
用于帮助软件开发进行实践，最终实现软件平台落地实施。H公司是一家大型的跨国企
业，截止 2020年拥有近 20万员工。由于公司庞大，对于信息传递、政策传达等业务述
求必须借助于 IT产品进行实现，但因公司的组织部门多、需求复杂等原因，公司以外
的现有产品都无法适应公司述求，同时因为公司有着严格的信息安全管控，不允许任何
内部信息在传递到外网上。这就要求公司内部必须有一个可以满足全球化、符合公司信
息安全要求的信息传播工具。而内部直播产品正是用于满足此述求的一个内部 IT产品。
本论文针对 H公司的内部直播平台这一新产品的创新过程开展开发策略研究。本
文先通过对直播平台的行业现状及课题价值意义进行概述，同时介绍 H公司需要建设
内部直播平台这一新产品的迫切需求，以及开发建设内部直播平台的的理论意义和现实
意义。之后将本文研究的主要内容、方法和思路框架进行了阐述。本文的研究结合新产
品研发的相关理论，如产品创新理论、产品创新管理、产品生命周期、集成产品开发、
敏捷开发等方法，围绕 H公司内部 IT部门的产品研发现状和问题，总结出 H公司内部
IT研发部门在直播平台产品开发过程中存在的问题：产品定位不清晰；开发成本巨大；
创新流程效率低下等三个方面的问题。进而分别从直播平台的具体定位、成本优化策略、
创新流程优化策略三个方面提出对应的解决策略。最后提出相应的实施保障措施，分别
提出了需求分析管理保障措施、研发成本管理保障措施、开发模式保障措施保证内部直
播平台的开发效果与开发效率。
H公司内部直播平台产品团队通过制定有效的研发策略，最终落地实施上线直播平
台，服务于公司的内部员工，解决 H公司的沟通难题，使公司的信息沟通、信息传递得
到更快捷的传播，这对提升 H公司的企业竞争力也具有非常重要的意义。
关键词：产品创新；新产品开发策略；直播平台
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H公司内部直播平台开发策略研究
Research on Development Strategy of Internal Live Broadcasting Platform
of H Company
Abstract
In today's new product development in information software, whether a software platform
can be successfully developed depends not only on the development ability of the product team,
but also on the correct development strategy adopted by the product team and the
implementation effect of the selected development strategy. Therefore, the software R & D
product team needs to formulate effective new product development strategies to help the
software development practice and finally realize the implementation of the software platform.
Company H is a large multinational enterprise with nearly 200000 employees by 2020. Due to
the huge size of the company, the business requirements such as information transmission and
policy transmission must be realized with the help of IT products. However, due to the large
number of organizational departments and complex needs of the company, the existing products
outside the company can not meet the requirements of the company. At the same time, because
the company has strict information security control, it is not allowed to transfer any internal
information to the external network. This requires that the company must have an information
dissemination tool that can meet the globalization and meet the company's information security
requirements. The internal live broadcast product is an internal IT product used to meet this
requirement.
This thesis studies the development strategy of the new product innovation process of H
company's internal live broadcasting platform. Firstly, this thesis summarizes the industry
status and subject value significance of the live broadcasting platform, introduces the urgent
need of H company to build an internal live broadcasting platform, as well as the theoretical
and practical significance of developing and building an internal live broadcasting platform.
After that, the main contents, methods and thinking framework of this thesis are described.
Combined with the relevant theories of new product R & D, such as product innovation theory,
product innovation management, product life cycle, integrated product development, agile
development and other methods, focusing on the product R & D status and problems of the
internal IT Department of H company, this thesis summarizes the problems existing in the
product development process of the live broadcast platform of the internal IT R & D
Department of H company: the product positioning is not clear; Huge development cost; Low
efficiency of innovation process. Then it puts forward the corresponding solutions from three
aspects: the specific positioning of the live broadcast platform, the cost optimization strategy
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大连理工大学专业学位硕士学位论文
and the innovation process optimization strategy. Finally, the corresponding implementation
guarantee measures are put forward, including demand analysis management guarantee
measures, R & D cost management guarantee measures and development mode guarantee
measures to ensure the development effect and development efficiency of the internal live
broadcasting platform.
Through formulating effective R & D strategies, the product team of H company's internal
live broadcasting platform finally implemented the online live broadcasting platform, served
the internal employees of the company, solved the communication problems of H company,
and made the company's information communication and information transmission spread more
quickly, which is also of great significance to improve the enterprise competitiveness of H
company.
Key Words：Product innovation; New product development strategy; Live broadcasting
platform
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