摘要
Z招标代理公司于二零零七年成立，主要从事 Z省通信行业的招标代理业务，近些年还
拓展了部分政企业务。虽然成立时间不长，但发展迅猛，现位于 Z省的通信行业招标代理业
务市场的第一梯队。近年来国家废除了通信工程招标代理资质，使得其他行业的招标代理机
构和非招标代理公司也相继加入了通信行业的招标代理业务的竞争，对于通信行业招标代理
业务占绝对主导地位的 Z招标代理来说，充满了威胁和挑战。
本文以 Z招标代理公司作为研究对象，研究其在目前竞争激烈的招标代理市场中如何保
持稳步增长和持续发展的企业发展战略。首先通过文献资料发分析了当前国家政策环境和国
内外的招标代理行业情况和发展战略理论的研究情况，并确定研究思路。其次通过对发展战
略相关理论进行归纳梳理，确定具体的分析工具。再次通过 PEST分析工具和波特五力模型
分析招标代理行业的宏观环境，运用 SWOT分析工具结合企业的基本概况、组织架构、人力
资源及业务情况等内部环境，详细阐述其优劣势及机会威胁。最后经过综合分析确定 Z招标
代理公司的战略目标并选择合适的发展战略。另外，为了确保发展战略的成功实施，本文从
企业文化、风险控制保障、人力资源、技术、财务等方面提出了一系列的保障措施。
本文虽然研究的是 Z省通信行业招标代理企业 Z公司的发展战略，但也希望能够对 Z省
或者国内同行业的其他招标代理机构的未来发展提供一些分析思路，起到一定的参考和借鉴
意义。
关键词:招标代理，发展战略，战略选择，战略实施
I

Abstract
Z Tendering Agency was established in 2007, mainly engaged in the tendering agency business
of the communications industry in Z Province. In recent years, it has also expanded part of the
government and enterprise business. Although it has not been established for a long time, it has
developed rapidly and is now the first echelon of the bidding agency business market in the
communications industry in Province Z. In recent years, the state has abolished the qualification of
bidding agency for communication engineering, so that bidding agencies and non-bidding agencies
in other industries have also joined the competition in the bidding agency business of the
communications industry. Z Tendering Agency, which has an absolute dominant position in the
bidding agency business of the communications industry It is full of threats and challenges. This
article takes Z Tendering Agency as the research object, and studies how to maintain its steady growth
and sustainable development strategy in the current fiercely competitive tendering agency market.
First, it analyzes the current national policy environment and the domestic and foreign bidding agency
industry situation and the research situation of development strategy theory through the distribution
of literature materials, and determines the research ideas. Secondly, by summarizing and combing the
relevant theories of development strategy, determine the specific analysis tools. Once again, analyze
the macro environment of the bidding agency industry through PEST analysis tools and Porter's five
forces model, and use SWOT analysis tools to combine the company's basic overview, organizational
structure, human resources and business conditions and other internal environments to elaborate on
its strengths, weaknesses, and opportunities threats. Finally, after a comprehensive analysis, the
strategic objectives of the Z tendering agency are determined and the appropriate development
strategy is selected. In addition, in order to ensure the successful implementation of the development
strategy, this article puts forward a series of safeguard measures from the aspects of corporate culture,
risk control assurance, human resources, technology, and finance. Although this article is studying
the development strategy of Z company, a bidding agency in the communications industry in Z
Province, it also hopes to provide some analysis ideas for the future development of other bidding
agencies in Z Province or the same industry in China, and play a certain reference and reference
significance.
Key words: Bidding agency, development strategy, strategic choice, strategy implementation
II

目录
第一章绪论 ............................................................................................................................................................. 1
1.1研究背景与研究意义 ................................................................................................................................ 1
1.2国内外文献综述 ........................................................................................................................................ 2
1.3研究思路与研究内容 ................................................................................................................................ 6
1.4研究方法与技术路线 ................................................................................................................................ 7
第二章相关概念界定及理论阐述 ......................................................................................................................... 9
2.1相关概念界定 ............................................................................................................................................ 9
2.2相关理论基础 .......................................................................................................................................... 10
第三章 Z招标代理公司发展现状分析................................................................................................................ 14
3.1宏观环境分析 .......................................................................................................................................... 14
3.2行业环境分析 .......................................................................................................................................... 21
3.3内部环境分析 .......................................................................................................................................... 23
3.4 SWOT分析............................................................................................................................................... 26
第四章 Z招标代理公司发展战略的制定............................................................................................................ 33
4.1 Z招标代理公司发展战略目标................................................................................................................ 33
4.2 Z招标代理公司发展战略选择................................................................................................................ 34
第五章 Z招标代理公司发展战略的实施与保障................................................................................................ 37
5.1 Z招标代理公司发展战略的实施过程.................................................................................................... 37
5.2 Z招标代理公司发展战略的实施保障.................................................................................................... 38
第六章总结与展望 ............................................................................................................................................... 43
6.1研究结论 .................................................................................................................................................. 43
6.2展望 .......................................................................................................................................................... 43
参考文献 ................................................................................................................................................................. 45
致谢 ......................................................................................................................................................................... 47
III
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