A税务代理公司发展战略研究
摘要
A税务代理公司于 2015年成立，是一家以税务代理、财会记账、工商注册、财
务咨询等多元化服务为主的代理记账机构。公司始终坚持 “诚信至上、服务优质”的
经营理念，为各个行业的客户提供全面、精细、满意的服务。公司主要业务为税务
代理、税务咨询及税务筹划和涉税鉴证报告，拥有较为稳定的客户群体，客户群体
覆盖房地产、建材、机械、医药、化工、教育、餐饮等众多行业，业务量逐年呈增
长的趋势，截止 2021年已累计为 1000多家企业提供税务代理服务，并在业内积累
了良好的声誉。但随着行业间的竞争愈演愈烈，对 A税务代理企业的发展也产生了
威胁。因此，只有制定科学有效的公司发展战略，才能实现公司的长久稳健发展。
本文结合 A税务代理公司的当前情况，先采用 PEST模型对 A税务代理公司的
外部环境进行分析，运用波特五力模型对行业环境进行剖析，再分析了企业的内部
环境，在此基础上最后构建 SWOT矩阵，形成战略组合方案。根据 A税务代理公司
的战略定位、企业愿景和发展目标，研究公司战略发展的可行性方案。A税务代理
公司在公司层选择多元化战略，业务层战选择差异化战略，职能层对企业人力资源、
营销和财务进行优化。根据 A税务代理公司自身的特点，制定了详细的保障措施来
确保企业发展战略的顺利实施。
本文的研究成果给 A税务代理公司提供了有效的发展战略方案，并且根据公司
的发展目标制定了具体的战略实施和战略保障措施，对 A税务代理公司的发展而言，
具有一定的参考价值。而 A税务代理公司在发展过程中所遇到的一些行业共性问题，
对同类税务代理的公司也有一定的借鉴作用。
关键词：税务代理波特五力模型 PEST分析 SWOT分析

A RESERACH ON THE DEVELOPMENT STRATEGY
OF TAX AGENCY COMPANY
ABSTRACT
A Tax Agency company was established in 2015. It is A bookkeeping agency mainly
providing diversified services such as tax agency, accounting and accounting, industrial
and commercial registration, and financial consulting. The company always adhere to the
"integrity first, service quality" business philosophy, to provide comprehensive, fine,
satisfactory service for customers in various industries. Company main business is the tax
agents, tax consulting and tax planning and tax related verification report, has a stable
customer base, service group covers real estate, building materials, machinery, medicine,
chemical industry, education, food and beverage, and many other industries, business is a
growing trend year by year, by 2021 is to provide tax agent services for more than 1000
enterprises, And has accumulated a good reputation in the industry. However, with the
increasingly fierce competition among industries, the development of A tax agency has
also been threatened. Therefore, only by formulating scientific and effective company
development strategy, can the company achieve long-term steady development.
In this paper, based on the current situation of A tax agency, PEST model is first used
to analyze the external environment of A tax agency, Porter's Five Forces model is used to
analyze the industry environment, and then the internal environment of the enterprise. On
this basis, SWOT matrix is finally constructed to form A strategic portfolio scheme.
According to the strategic positioning, corporate vision and development goals of A tax
agency, the feasibility plan of the company's strategic development was studied. A tax
agency chooses diversification strategy at the corporate level, differentiation strategy at
the business level, and optimization of human resources, marketing and finance at the
functional level. According to the characteristics of A tax agency, detailed safeguard
measures are formulated to ensure the smooth implementation of enterprise development
strategy.

The research results of this paper provide an effective development strategy plan for
A tax agency, and formulate specific strategy implementation and strategic safeguard
measures according to the development goals of the company, which has certain reference
value for the development of A tax agency. Some common problems encountered by A tax
agency in the development process can also be used for reference by similar tax agency
companies.
KEY WORDS:Tax agency
analysis
Porter's Five Forces
Model PEST analysis
SWOT
。。。以下略