随着国民经济的发展，中国物流行业发展愈发迅猛，其中第三方物流受到各方的关注尤 为突出。社会经济的快速发展和变革带来了物流业的飞速发展，从传统的运输仓储到现在的 电子商务，物流业迎来了产业融合的高峰时期，但与此同时传统的物流企业也面临着变革的 阵痛。如何在纷繁复杂的行业竞争之中走出一条适合自身发展的道路，现在已成为摆放在X 物流公司面前一道急需解决的难题。是继续在传统物流上风雨兼程，还是寻求新的突破？本 文运用战略管理理论，通过PEST分析方法和SWOT方法，研究物流行业的发展状况，并 详细研究分析公司所处当前环境的具体情况，尤其对潜在威胁和发展机遇方面进行具体研 究，探索X公司发展的看法，即差异化发展战略。 本文以X物流公司为研究对象，首先基于文献研究方法，对国内外第三方物流的发展 状况进行了理论阐述，并以此总结了文章研究的理论基础，对战略管理理论以及战略管理对 物流企业发展的影响进行了详细的描述，随后基于PEST分析法以及“五力”模型分析了X 物流公司的外部环境，并总结了当前X物流公司外部环境所面临的机遇和威胁；对X物流 公司的内部环境进行分析，重点分析了X物流公司的内部资源，对企业内部环境的主要优 势以及劣势进行分析，然后对X物流公司的发展战略进行描述，主要是运用SWOT分析法 对X物流公司的优势、劣势、机会以及威胁进行分析，并对X物流公司发展战略的定位、 目标以及内容进行阐述，最后基于理论分析和案例分析，提出了X物流公司发展竞争战略 的实施以及控制，提出了改进的对策，为第三方物流企业未来的发展提供理论基础。 关键词：第三方物流，战略管理，X物流公司，PEST分析，SWOT分析 X物流公司发展战略研究 ii ABSTRACT Inrecentyears,withtherapiddevelopmentoflogisticsindustryinChina,thethirdpartlogistics markethasattractedgreatattentionfromsocietyandenterprises.Therapiddevelopmentand transformationofsocialeconomyhasbroughttherapiddevelopmentoflogisticsindustry.From traditionaltransportationwarehousingtoe-commerce,supplychainmanagementandsoon, logisticsindustryusheredinthepeakperiodofindustryconvergence.Butatthesametime,the traditionallogisticsenterprisesarealsofacingthepainofchange.Howtofindawaysuitablefor itsowndevelopmentinthecomplicatedindustryenvironmenthasbecomeadifficultproblemin frontofXLogisticsCompany.Isittocontinueinthetraditionallogisticsonbothwindandrain, orPhoenixNirvanatoseekanewbreakthrough?Fromthispointofview,byanalyzingthe macro-politicalandeconomicsituation,studyingthedevelopmentofthelogisticsindustry,and analyzingindetailthespecificsituationofthecurrentenvironmentofthecompany,especiallythe potentialthreatsanddevelopmentopportunities,Summeduptheirviewsonthedevelopmentof thecompany,thatis,differentiationdevelopmentstrategy. TakingXLogisticsCompanyastheresearchobject,thisthesisfirstlysummarizesthe developmentofTPLathomeandabroad,andthensummarizesthetheoreticalbasisofthearticle, anddescribesthecompetitionstrategyanddifferentiationstrategyindetail.Thenitanalyzesthe externalenvironmentofXLogisticsCompanybypestanalysisandfiveforcesmodel,and summarizestheopportunitiesandthreatsthattheexternalenvironmentofXLogisticsCompany faces,andthenanalyzestheinternalenvironmentofXLogisticsCompany.Thispapermainly analyzestheinternalresourcesofXLogisticsCompany,analyzesthemainadvantagesand disadvantagesoftheinternalenvironmentoftheenterprise,andthenanalyzesthedevelopment warofXLogisticsCompany.Thisthesisbrieflydescribestheadvantages,disadvantages, opportunitiesandthreatsofXLogisticsCompanybySWOTanalysis,andexpoundsthe positioning,targetandcontentofthedevelopmentstrategyofXLogisticsCompany.Finally,it putsforwardtheimplementationandcontrolofthedevelopmentcompetitionstrategyofX LogisticsCompanybasedonthetheoreticalbasisoftheprevioustext,andprovidesthetheoretical basisforthefuturedevelopmentoflogisticsenterprisesinChina. Keywords:ThirdPartyLogistics,StrategyManagement,XLogisticsCompany,PESTAnalysis, SWOTAnalysis 南京航空航天大学硕士学位论文 iii 目录 第一章绪论...................................................................................................................................1 1.1研究背景与意义....................................................................................................................1 1.1.1研究背景.........................................................................................................................1 1.1.2研究的意义.....................................................................................................................2 1.2相关文献研究........................................................................................................................2 1.2.1第三方物流的概念.........................................................................................................2 1.2.2国外第三方物流发展.....................................................................................................4 1.2.3国内第三方物流发展.....................................................................................................5 1.3研究方法和技术路线...........................................................................................................7 1.3.1研究方法.........................................................................................................................7 1.3.2技术路线.........................................................................................................................8 第二章相关理论基础.....................................................................................................................9 2.1战略管理的概念及要求.......................................................................................................9 2.2战略管理的目标..................................................................................................................10 2.3战略管理对物流企业发展的影响.....................................................................................11 2.3.1提高基本价值活动绩效...............................................................................................11 2.3.2完善物流信息技术发展..............................................................................................12 2.3.3加强物流基础设施建设..............................................................................................13 第三章X物流公司的环境分析...................................................................................................14 3.1X物流公司外部环境分析..................................................................................................14 3.1.1宏观环境分析...............................................................................................................14 3.1.2行业竞争环境分析......................................................................................................19 3.1.3市场机会和威胁分析..................................................................................................21 3.1.4外部环境因素评价矩阵（EFE）分析.......................................................................23 3.2X物流公司内部环境分析..................................................................................................26 3.2.1X物流公司内部环境概况...........................................................................................26 3.2.2X物流公司竞争优劣势分析.......................................................................................29 3.2.3内部环境因素评价矩阵（IFE）分析.........................................................................32 3.3本章小结..............................................................................................................................35 第四章X物流公司发展战略分析.................................................................................................36 4.1X物流公司的SWOT矩阵.................................................................................................36 4.2X物流公司战略定位与目标..............................................................................................37 4.2.1X物流公司战略定位...................................................................................................37 X物流公司发展战略研究 iv 4.2.2X物流公司战略目标...........................................................................................