中层管理者作为公司战略目标制定的参与者和执行者，是公司的 桥梁和基石。他们在企业执行力文化的建设过程中发挥重要的作用， 是决定公司执行力的关键因素。中层管理者执行力水平的高低，不仅 代表了一个部门的执行力水平，更是公司整体执行力水平的重要组成 部分，决定了公司的战略目标能否实现。HW文化传媒公司是一家高 速发展的上市传媒公司，但是在公司的经营发展过程中遇到了诸多难 题，主要表现为项目周期太长，客户不慎满意等问题，问题的产生与 公司的执行力，特别是中层管理者的执行力密不可分。因此，本文以 HW文化传媒公司为例，探究影响中层管理者执行力问题的影响因素。 本文结合国内外学术界关于执行力、中层管理者和中层管理者执 行力研究的基础上，采用文献研究和问卷调查结合的方法，研究了企 业中层管理者执行力的内涵和影响因素，结合对于HW文化传媒公 司中层管理者执行力现状的调研，进一步探讨了影响该公司中层管理 者执行力的关键影响因素:（1）集权化运作模式;（2）企业制度不完 善，包括绩效考核制度、薪酬制度、晋升机制以及培训制度;（3）忽 视企业文化的重要程度;（4）中层管理者自身专业能力的局限性等因 素。最后结合HW文化传媒公司的现状，提出了提升中层管理者执行 力的建议和措施。 关键词： 中层管理者，执行力，企业制度，企业文化 II ABSTRACT As the participants and performers of setting strategic goals, the middle managers are the bridge and cornerstone of a company. They are the key factors and have irreplaceable roles in the construction of corporate execution. The level of the execution quality of middle managers is not only related to the execution ability of a team, but also determines the execution level of a company and determines whether the company's strategic goals can be achieved. HW Culture Media Company is a fast- growing listed media company, but it has encountered many difficulties in the company's business development process, mainly due to the long project cycle, customer carelessness and other issues. The emergence of problems is mainly because of the executive power of middle managers. Therefore, this article takes HW Culture Media Company as an example to explore the influencing factors affecting the executive power of middle managers. This paper study the connotation and influencing factors of executive performance of middle managers using both literature research and questionnaire survey methods. Then the key influencing factors affecting the executive performance of the middle managers are further explored: (1) centralized operation mode; (2) imperfect enterprise system, including performance appraisal system, compensation Institutions, promotion mechanisms, and training systems; (3) neglect the importance of corporate culture; (4) the limitations of middle managers' professional capabilities. Finally, combined with the status of HW cultural media company, the paper put forward some suggestions to improve the executive power of middle managers. III Key words: middle manager, executive power, corporate system, corporate culture IV 目录 摘要.................................................................................................................... I ABSTRACT .......................................................................................................... II 第一章 绪论.......................................................................................................... 1 1.1研究背景.................................................................................................. 1 1.2研究意义.................................................................................................. 2 1.3研究内容和方法...................................................................................... 3 1.3.1研究内容....................................................................................... 3 1.3.2研究方法....................................................................................... 3 1.4研究框架.................................................................................................. 4 1.5文献综述.................................................................................................. 5 第二章 文化传媒公司理论概念及界定.............................................................. 6 2.1执行力的研究.......................................................................................... 6 2.1.1执行的概念................................................................................... 6 2.1.2执行力的概念............................................................................... 6 2.1.3执行与执行力的关系................................................................... 7 2.2中层管理者的研究.................................................................................. 8 2.3中层管理者执行力的研究...................................................................... 9 2.4中层管理者执行力影响因素的研究.................................................... 11 2.5本章小结................................................................................................ 12 第三章 HW文化传媒公司中层管理者执行力现状分析 ................................ 13 3.1 HW文化传媒公司简介 ........................................................................ 13 3.2 HW文化传媒公司中层管理者的构成因素 ........................................ 14 3.2.1 中层管理者的年龄构成............................................................ 14 3.2.2 中层管理者的学历构成............................................................ 14 3.2.3 中层管理者的职称构成............................................................ 15 3.3 HW文化传媒公司中层人员的具体构成 ............................................ 15 3.4 HW文化传媒公司中层管理者执行力现状调查问卷设计 ................ 16 3.4.1 问卷中量表因子含义................................................................ 16 3.4.2 HW文化传媒公司中层管理者执行力现状的调查问卷设计 . 18 3.4.3 调查样本的基本描述................................................................ 18 3.4.4 调查样本的结果........................................................................ 19 3.5 HW文化传媒公司中层管理者执行力的现状 .................................... 21 3.6 本章小结............................................................................................... 23 第四章 影响HW文化传媒公司中层管理者执行力因素分析 ....................... 25 4.1集权化运作方式对中层管理者执行力的影响.................................... 25 4.2公司制度对中层管理者执行力的影响................................................ 26 4.2.1 绩效考核和薪酬制度................................................................ 26 4.2.2 晋升机制.................................................................................... 28 4.2.3 员工培训制度............................................................................ 29 4.3 企业文化对中层管理者执行力的影响............................................... 29 V 4.4 个人能力对中层管理者执行力的影响............................................... 30 4.5 本章小结............................................................................................... 31 第五章 提高HW文化传媒公司中层管理者执行力的策略 ........................... 32 5.1建立促进中层管理者执行力提升的内部机制.................................... 32 5.1.1 减少集权，合理授权................................................................ 32 5.1.2 制定正确合理的战略目标........................................................ 32 5.2 建立健全企业制度............................................................................... 33 5.2.1 建立健全绩效考核、薪酬和激励奖惩机制............................ 33 5.2.2 建立健全晋升机制.................................................................... 34 5.2.3 建立健全培训机制.................................................................... 35 5.3 培育促进中层管理者执行力提升的企业文化................................... 35 5.3.1 强化企业愿景，增加凝聚力.................................................... 35 5.3.2 培育责任文化，强化执行意识................................................ 36 5.4 提升中层管理者的综合能力............................................................... 37 5.4.1 树立终身学