1999年之后，我国水务行业的相关政策逐渐产生变化。国内的水务市 场朝着国外慢慢开放，突破了过去水务行业的市场垄断现象，其他国家的 资本以及社会资本也开始逐渐进入水务领域。在这样的情况下，国内水务 市场的竞争也越来越激烈。过去的垄断性竞争形式转变为自由竞争形式。 也因此，必须要注重水务市场的竞争秩序，制定出适宜的发展对策，这对 于企业而言非常重要。通过制定合理的对策，能使企业积极的打造自身的 发展规划，而且引领时尚潮流。这样一来，企业就不再是被动的对环境产 生反应，而是主动的掌握自身的发展方向。因为水务产业具有自然垄断性 质、规模经济效应，如果获得了稀缺的水务资源，那么就能提高市场份额， 在行业和领域中获得较为可观的经济效益。 笔者深刻认识到自来水行业正趋于市场化转型过程中，单一化的经营 模式势必会导致经营进入死胡同，经营风险较大，如何掌握先机顺利完成 蜕变处于极为有利的位置。本文重点灵活运用战略管理相关理论，深入剖 析LSY自来水公司的内外部环境，系统性分析自身的优劣势以及战略思路 转变发展的必要性，提出单一性运营模式向多元化经营战略转变的思路。 同时结合公司实际情况，制定详细的发展战略方案及实施举措。 笔者引用了真实的参数和资料，对企业的情况进行分析，从而开发出 科学合理的发展对策。除了能够为企业的各项决策带来参考依据，同时也 可以为中小水务企业制定发展战略提供新的思路和借鉴。 关键词：发展战略自来水环境分析 昆明理工大学专业学位硕士学位论文新环保政策下LSY自来水公司发展战略研究 III Abstract After1999,therelevantpoliciesofChina'swaterindustrygraduallychanged.The domesticwatermarketisslowlyopeninguptoforeigncountries,breakingthroughthe marketmonopolyphenomenonofwaterindustryinthepast,andthecapitalandsocial capitalofothercountriesarealsograduallyenteringthewatersector.Inthiscase,the domesticwatermarketcompetitionismoreandmorefierce.Theformofmonopolistic competitioninthepastwastransformedintotheformoffreecompetition.Therefore,it isveryimportantforenterprisestopayattentiontothecompetitionorderofwater marketandformulateappropriatedevelopmentcountermeasures.Throughformulating reasonablecountermeasures,enterprisescanactivelycreatetheirowndevelopment plans,andleadthefashiontrend.Inthisway,enterprisesnolongerreacttothe environmentpassively,butactivelycontroltheirowndevelopmentdirection.Because ofthenaturalmonopolynatureandeconomiesofscaleeffectofthewaterindustry,if thescarcewaterresourcesareobtained,themarketsharecanbeincreasedand considerableeconomicbenefitscanbeobtainedintheindustryandfield. Theauthordeeplyrealizesthatintheprocessofwatersupplyindustry's marketizationtransformation,theunitaryoperationmodewillinevitablyleadtoadead end,andtheoperationriskishigh.Therefore,itisextremelyadvantageoustograspthe opportunitytosuccessfullycompletethetransformation.Thispaperfocusesonthe flexibleapplicationofstrategicmanagementrelatedtheories,deeplyanalyzesthe internalandexternalenvironmentofLSYwatercompany,systematicallyanalyzesits advantagesanddisadvantagesandthenecessityofstrategictransformationand development,andputsforwardtheideaoftransformationfromsingleoperationmode todiversifiedoperationstrategy.Atthesametime,accordingtotheactualsituationof thecompany,formulateadetaileddevelopmentstrategyplanandimplementation measures. Theauthorquotesrealparametersanddata,andanalyzesthesituationofthe enterprise,soastodevelopscientificandreasonabledevelopmentcountermeasures.In additiontothedecisionfortheenterprisetobringreferencebasis,butalsoforthesmall andmedium-sizedwaterenterprisestoformulatedevelopmentstrategytoprovidenew ideasandreference. Keywordsdevelopmentstrategy,tapwater,environmentalanalysis 昆明理工大学专业学位硕士学位论文新环保政策下LSY自来水公司发展战略研究 i 目录 摘要..................................................................................................................................I Abstract.....................................................................................................III 第1章绪论.................................................................................................1 1.1选题背景..........................................................................................1 1.2研究意义..........................................................................................2 1.3研究思路..........................................................................................2 1.4研究方法..........................................................................................3 1.5研究内容..........................................................................................3 第2章战略管理相关理论及文献综述....................................................5 2.1战略管理相关理论..........................................................................5 2.1.1PEST分析理论......................................................................5 2.1.2波特五力模型........................................................................6 2.1.3SWOT分析理论......................................................................7 2.2文献综述..........................................................................................7 2.2.1国外研究文献综述................................................................7 2.2.2国内研究文献综述................................................................8 第3章LSY自来水公司概况....................................................................10 3.1LSY自来水公司基本情况..............................................................10 3.1.1LSY自来水公司设立背景...................................................10 3.1.2LSY自来水公司概况...........................................................10 3.1.3LSY自来水公司的组织结构...............................................10 3.1.4LSY自来水公司的生产投资状况.......................................11 3.2LSY自来水公司现行战略分析.....................................................12 3.2.1LSY自来水公司现行战略...................................................12 3.2.2LSY自来水公司现行战略的问题分析...............................13 第4章LSY自来水公司战略环境及SWOT分析.....................................14 4.1外部环境分析................................................................................14 4.1.1政治因素分析......................................................................14 4.1.2区域经济因素......................................................................14 4.1.3环境因素分析......................................................................15 昆明理工大学专业学位硕士学位论文新环保政策下LSY自来水公司发展战略研究 ii 4.1.4外部竞争对手分析..............................................................16 4.2内部环境分析................................................................................16 4.2.1内控管理分析......................................................................16 4.2.2技术能力分析......................................................................17 4.2.3内部资源分析......................................................................17 4.3LSY自来水公司SWOT分析.........................................................18 4.4LSY自来水公司战略选择思路...................................................21 第5章LSY自来水公司的发展战略制定及实施...................................22 5.1LSY自来水公司战略调整具备的条件.........................................22 5.2LSY自来水公司发展战略的制定.................................................23 5.2.1发展战略定位......................................................................23 5.2.2发展战略方向......................................................................24 5.2.2.1方案1可行性分析.........................................................24 5.2.2.3发展战略方向选择.........................................................30 5.2.3LSY自来水公司发展战略的制定.....................................31 5.3LSY自来水公司发展战略的实施举措.........................................32 第6章结论与展望...................................................................................35 6.1结论................................................................................................35 6.2展望......................................................................................