多元化经营战略是YD经营规模不断扩大的有效战略之一，通过建设有效果的企业 文化，并执行落地，减少多元化产生的管理难题,但现阶段集团未形成明确统一的核心价 值理念体系,各子公司有着行业文化差异、子公司发展阶段差异、人员背景差异、原有文 化基因差异等问题，未能很好的形成文化共性。 基于以上背景情况，本论文以企业文化相关理论为基础，首先结合YD集团实际情 况，对集团企业文化建设的层次和要素对文化现状进行分析，深挖掘YD集团的文化基 因。其次依托中高层领导访谈以及对集团全员问卷调查数据，对YD集团企业文化进行 诊断。最后结合YD集团与子公司文化管控实施的情况，通过沟通体系、激励与成长体 系、感官氛围体系实现了有效的文化落地。进一步通过实证研究，验证了所提出理论的 科学性和普适性，力求通过此论文的研究优化和改进YD集团企业文化建设，解决集团 文化对各子公司文化的引导与包融问题，从而塑造一个以共同信念为基础的集团企业文 化，成为各子公司之间协同的纽带，让集团能以卓越的企业文化来引导子公司同心聚力， 共同协作保障YD集团稳健地发展。 关键词：企业文化；YD多元化集团；企业文化四层次结构理论 II ASTUDYONOPTIMIZATIONOFCORPORATECULTURE CONSTRUCTIONINYDGROUPCOMPANY ABSTRACT Diversifiedmanagementstrategyisoneoftheeffectivestrategiesforthecontinuous expansionofYDmanagementscale.Throughtheconstructionofeffectivecorporateculture andtheimplementationoflanding,themanagementproblemscausedbydiversificationare reduced,butatthepresentstage,thegrouphasnotformedaclearandunifiedcorevalue conceptsystem. Onthebasisoftheabovebackground,thispaperisbasedonthetheoryofcorporate culture,firstofall,combinedwiththeactualsituationofYDgroup,thelevelandelementsof theconstructionofcorporatecultureofthegroupareanalyzedtoanalyzethecurrentsituation ofculture,andtheculturalgenesofYDgrouparedeeplyexcavated.Basedontheinterviewof seniorleadersandthesurveydataofallmembersofthegroup,theYDgroupcorporate cultureisdiagnosed.Finally,combiningtheimplementationofYDgroupandsubsidiary culturecontrol,throughthecommunicationsystem,incentiveandgrowthsystem,sensory atmospheresystemtoachieveeffectiveculturallanding.Further,throughempiricalresearch, weverifythescientificnatureanduniversalityoftheproposedtheory,andstrivetooptimize andimprovetheconstructionofYDgroupcorporateculturethroughtheresearchofthispaper, tosolvetheproblemofgroupcultureguidanceandinclusionofeachsubsidiaryculture,soas toshapeagroupcorporateculturebasedoncommonbelief,andbecomeacooperativelink betweenthesubsidiaries.Letthegroupwithoutstandingcorporateculturetoguidethe subsidiarycohesion,cooperationtoensurethesteadydevelopmentofYDgroup. Keywords:corporateculture;diversifiedgroup;corporateculturefour-level structuretheory III 目录 摘要...........................................................................................................................................I ABSTRACT..............................................................................................................................II 第一章绪论...............................................................................................................................1 1.1.研究背景......................................................................................................................1 1.2.研究内容......................................................................................................................2 1.3.研究思路......................................................................................................................3 1.4.研究方法......................................................................................................................3 1.5.研究文献综述..............................................................................................................4 1.5.1.企业文化的产生与发展....................................................................................4 1.5.2.企业文化的涵义................................................................................................5 1.5.3.企业文化的结构................................................................................................6 1.5.4.企业文化的功能................................................................................................6 1.5.5.企业文化的评测方法........................................................................................9 第二章YD集团公司企业文化现状评价..............................................................................12 2.1.YD集团概况..............................................................................................................12 2.1.1.YD集团公司简介............................................................................................12 2.2.YD集团公司企业文化测量与诊断..........................................................................13 2.2.1.调查目的..........................................................................................................13 2.2.2.调查的内容及方法..........................................................................................14 2.2.3.数据收集与统计结论......................................................................................15 2.3.YD集团公司企业文化现状描述.............................................................................19 2.4.YD集团公司企业文化改进的必要性......................................................................20 第三章YD集团公司企业文化改进方案的内容设计..........................................................22 3.1.YD集团公司企业文化改进的目标与原则..............................................................22 3.2.YD集团公司企业精神文化的改进..........................................................................23 3.2.1.YD集团企业使命............................................................................................23 IV 3.2.2.YD集团企业愿景............................................................................................23 3.2.3.YD集团核心价值观........................................................................................23 3.2.4.YD集团企业精神............................................................................................24 3.2.5.YD集团的发展理念........................................................................................24 3.2.6.YD集团服务理念............................................................................................24 3.2.7.YD集团人才理念............................................................................................25 3.2.8.YD集团企业口号............................................................................................25 3.3.YD集团公司企业制度文化的改进..........................................................................26 3.3.1.集团榜样评选基本要求..................................................................................26 3.3.2.集团榜样评选级别及流程..............................................................................26 3.4.YD集团公司企业行为文化的改进..........................................................................28 3.4.1.员工行为的规范..............................................................................................28 3.4.2.员工成长的倡导..............................................................................................30 3.5.YD集团公司企业物质文化的改进..........................................................................32 3.5.1.YD集团视觉识别系统升级............................................................................33 3.5.2.YD集团形象画册重新设计升级....................................................................33 第四章YD集团公司企业文化改进方案落地的保障措施..................................................35 4.1.精神理念的提炼与贯宣............................................................................................35 4.1.1.培训目的..........................................................................................................35 4.1.2.培训方式..........................................................................................................35 4.2.制度规范的完善与执行...................................................