本文认为ZH环保技术服务有限公司所处的环卫行业前景广阔，国家政策助推环卫市 场化向纵深发展，行业机械化加速推进，环卫清扫及垃圾分类装备技术持续升级，新能 源环卫技术应用趋势日益显现，智慧信息化逐步改变环卫管理模式，宏观环境良好。ZH 环保公司竞争环境日趋激烈。一是竞争对手数量多，整体实力不俗。二是装备制造商议 价能力较强。三是环卫服务购买方的要求和标准日益提升，加大公司运营压力。 ZH环保公司应选择SO发展战略，明确“市政环卫机械应用服务专家”的发展定位， 深耕广西城乡环卫绿化市场，制定一体化发展战略体系，发挥公司在专用装备、市政工 程、环卫服务等一系列产品和增值服务优势，成为环卫一体化专业服务提供商。一是立 足市政机械设备主业，持续提升装备销售应用专业能力，整合环卫保洁、垃圾清运、培 训维护、园林绿化等中下游产业链条，提供更具附加值的机械化技术服务。二是城乡业 务两手抓，实施细分市场差异化管理，根据城镇和乡村不同的基础设施环境，提供更有 针对性的定制服务，有序扩大区域部署。三是抓住行业新能源、智能化发展趋势，引入 具有垃圾智能分拣功能的新型车辆，择机引进国内领先的环卫信息化管理系统，并积极 运用于广西环卫市场，打造市政环卫智慧型企业。 本文从四个方面提出ZH环保公司发展战略实施措施保障。一是优化资本运营，为 战略实施提供财务支持。二是构建高质人才团队，增强战略执行力。三是注重渠道建设， 夯实企业品牌价值。四是培育企业文化，凝聚战略合力。 关键词:ZH环保技术服务有限公司；SWOT分析；发展战略 II THESTUDYONDEVELOPMENTSTRATEGYOF ZHENVIRONMENTALPROTECTIONTECHNOLOGYSERVICECO.,LTD ABSTRACT Thispaperholdsthattheenvironmentalsanitationindustryhasabroadprospect,the industrialpoliciespromotethecommercializationofenvironmentalsanitation.The mechanizationisaccelerated,theequipmenttechnologyofenvironmentalcleaningandwaste classificationiscontinuouslyupgraded,theapplicationtrendofnewenergyandintelligent environmentalsanitationtechnologyisincreasinglyemerging.Thecompetitionenvironment ofZHEnvironmentalProtectionTechnologyServiceCo.,Ltdisfierce,includingalarge numberofcompetitors,strongbargainingpowerofequipmentmanufacturersandincreasing demandfromservicebuyers. ZHcompanyshouldchooseSOdevelopmentstrategy,whichistodefinethe developmentorientationof"municipalsanitationmachineryapplicationserviceexpert", exploretheurbanandruralsanitationandgreeningmarketinGuangxi,implementrelated diversifieddevelopmentstrategysystem,andbecomeaprofessionalsanitationintegration serviceprovider.Thefirstistointegratetheindustrialchainofthemiddleandlowerreaches, suchassanitationandcleaning,garbageremovalandtransportation,landscapingand maintenance,andprovidevalue-addedmechanizedtechnicalservices.Second,itshouldfocus onurbanandruralbusiness,implementdifferentiatedmanagementofmarketsegments.Third, Theadvancedelectricvehicleandenvironmentalsanitationinformationmanagementsystem areintroducedandactivelyusedinGuangxienvironmentalsanitationmarket. ThispaperproposessomemeasurestoensuretheimplementationofZHcompany’s developmentstrategy.First,itshouldoptimizecapitaloperationandprovidefinancialsupport fortheimplementationofthestrategy.Secondistobuildahigh-qualitytalentteamand enhancethestrategicexecution.Third,itshouldpayattentiontochannelconstructionand consolidatethebrandvalueoftheenterprise.Fourthistocultivatecorporatecultureand enhancestaffcohesion. KEYWORDS ：ZHEnvironmentalProtectionTechnologyServiceCo.,Ltd.; SWOTModel;DevelopmentStrategy III 目录 摘要 ............................................................................................................................................. I ABSTRACT ................................................................................................................................... II 第一章绪论 ............................................................................................................................... 1 1.1研究背景和意义..................................................................................................................1 1.1.1研究背景..........................................................................................................................1 1.1.2研究意义..........................................................................................................................1 1.2文献述评..............................................................................................................................2 1.2.1国外市政环卫行业相关研究..........................................................................................2 1.2.2国内市政环卫行业相关研究..........................................................................................2 1.2.3相关文献评论..................................................................................................................5 1.3研究内容和方法..................................................................................................................6 1.3.1研究内容..........................................................................................................................6 1.3.2研究方法..........................................................................................................................6 1.4创新和不足之处..................................................................................................................7 第二章ZH环保公司内部条件分析 ......................................................................................... 9 2.1ZH环保技术服务有限公司简介........................................................................................9 2.2ZH环保公司优势分析........................................................................................................9 2.2.1本地市场覆盖率高，具有较强区域实力......................................................................9 2.2.2联合龙头制造商，成本优势显著................................................................................10 2.2.3财务能力突显，盈利状况持续向好............................................................................11 2.2.4产品体系完善，增值服务专业到位............................................................................12 2.3ZH环保公司劣势分析......................................................................................................13 2.3.1企业文化建设深度不足................................................................................................13 2.3.2融资能力有待提高........................................................................................................13 2.4内部条件分析结论............................................................................................................14 第三章ZH环保公司外部环境分析 ....................................................................................... 15 3.1宏观环境向好发展............................................................................................................15 3.1.1政策法规环境................................................................................................................15 3.1.2经济环境........................................................................................................................16 IV 3.1.3技术环境........................................................................................................................18 3.1.4社会文化环境................................................................................................................19 3.2竞争环境日趋严峻............................................................................................................20 3.2.1竞争对手数量多，整体实力强....................................................................................20 3.2.2行业发展空间广，潜在进入者面临一定壁垒............................................................21 3.2.3同质化产品具有一定替代性........................................................................................21 3.2.4装备制造商的议价能力较强........................................................................................22 3.2.5环卫服务购买方的要求日益提升................................................................................22 3.3外部环境分析结论..........