I 摘要 改革开放以来，我国制造业持续快速的发展实现了历史性跨越。虽然我国目 前已成为全球制造业第一大国，但与世界先进水平相比，我国制造业“大而不强” 的情况十分突出。在高端产品领域依然缺乏竞争力，制造业面临转型升级和跨越 发展的任务紧迫而艰巨。对此，我国推出“中国制造 2025”宏大计划，旨在提升我 国制造业的国际竞争力。 在此背景下，本文采用文献分析、定量分析和数据研究相结合的方法。在对 国内外众多服务化转型的相关文献进行分析后，基于价值链和微笑曲线等相关理 论的指导，并结合德国“工业 4.0”以及我国“中国制造 2025”战略规划背景；再用定 量分析法从 YG 公司所在行业的发展趋势和 YG 公司目前的经营现状进行分析，指 出该公司必须以满足客户需求作为发展目标，需要进行从以制造为中心转向以服 务为中心的服务化转型，旨在取得差异化的竞争优势。 同时，本文制定相应的一套符合 YG 公司实现服务化转型的方案，基于 YG 公 司目前的服务基础比较薄弱，所以服务化转型分两个阶段来达成。第一阶段，是 在未来 3-5 年内实现“产品+服务”的转型，其业务主要是提供生产定制化产品以及 后续的产品附加服务。第二阶段，是在第一阶段服务功能强化的基础上，预计在 未来的 5-8 年实现生产性服务化转型，其主要业务是开展铝合金材料研发、生产制 造环节转为代工以及提供回收与再利用服务。其中，第一阶段“产品+服务”的转型 也是为最终成为生产性服务企业做前期铺垫的。然后，本文还制定了该方案实施 的保障措施。最后，通过数据研究法对 YG 公司服务化转型方案实施前后的相关 数据进行分析，进一步验证该方案的有效性。 本文通过对 YG 公司服务化转型策略的研究，证明制造业服务化是一种科学 的、有效的转型升级途径，能帮助企业走出“大而不强”的困境，提升企业的整体竞 争力，同时也是我国制造业发展的必然趋势。本论文的研究也对行业其他企业进 行服务化转型升级具有现实的借鉴意义。 关键词：生产制造业、服务化、转型策略ABSTRACT II ABSTRACT Since the reform and opening up， the sustained and rapid development of Chinese manufacturing industry has achieved a historic leap. Although China has become the world's largest manufacturing country， compared with the world's advanced level， Chinese manufacturing industry is still "large but less competitive"，especially in the field of high-end products. It is still urgent and arduous for manufacturing industry to face the task of upgrading and leapfrog development. In response， China launched "Made in China 2025" grand plan ， aimed at enhancing the international competitiveness of Chinese manufacturing industry. Under this background， this paper adopts the methods of literature analysis， quantitative analysis and data research. Based on the analysis of numerous domestic and foreign literature on service transformation， guided by the value chain and smile curve， combined with the strategic planning background of Germany’s "Industry 4.0" and China's "Made in China 2025"; Using the method of quantitative analysis， this paper analyzes YG company's industry development trend and YG company's current operating situation， points out that the company must meet customer demand to achieve the development goal， need to be transformed from manufacturing centered to service-oriented， in order to obtain the competitive advantage of differentiation. In addition， this paper formulates a set of corresponding solutions for YG company to realizeservice-oriented transformation. In consideration of YG company's relatively weak service foundation， the service-oriented transformation is divided into two stages. The first stage， is in the next 3-5 years to achieve the transformation of "products+services"， its business is mainly to provide customized products and follow-up product additional services. The second stage is to realize the productive service transformation in the next 5-8 years on the basis of strengthening the service functions in the first stage. Its main business is to carry out the research and development of aluminum alloy materials， convert the production and manufacturing links into OEM ， and provide recycling and reuse services. Actually ， the transformation of "production+service" in the first stage also paves the way for finally becoming a producer service enterprise. Besides， this paper also formulates the safeguard measures for the implementation of the scheme. Finally， through the dataABSTRACT III research method， the relevant data before and after the implementation of YG's service-oriented transformation scheme are analyzed to further verify the effectiveness of the scheme. Through the research of YG's service transformation strategy， this paper proves that manufacturing servitization is a scientific and effective way of transformation and upgrading， which can help enterprises get out of the dilemma of "large but less competitive" and enhance the overall competitiveness of enterprises， and is also the inevitable trend of China's manufacturing development. The research of this paper also has practical reference significance for other enterprises in the industry to carry out service-oriented transformation and upgrading. Keywords: manufacturing industry，servitization，transformation strategy目 录 IV 目 录 第一章 引 言..............................................................................................................1 1.1 研究背景及研究意义...................................................................................... 1 1.1.1 研究背景............................................................................................... 1 1.1.2 研究意义............................................................................................... 2 1.2 文献研究综述 ................................................................................................. 3 1.3 研究方法及研究思路...................................................................................... 7 1.3.1 研究方法............................................................................................... 7 1.3.2 研究思路............................................................................................... 7 1.4 研究内容与框架 ............................................................................................. 7 第二章 相关理论基础...............................................................................................10 2.1 工业 4.0 计划与中国制造 2025 .................................................................... 10 2.1.1 工业 4.0 计划 ...................................................................................... 10 2.1.2 中国制造 2025 及其背景.................................................................... 10 2.2 价值链与服务创新 ....................................................................................... 11 2.2.1 价值链理论......................................................................................... 11 2.2.2 服务创新............................................................................................. 12 2.3 微笑曲线理论 ............................................................................................... 14 2.4 企业核心专长分析理论................................................................................ 15 第三章 YG 公司经营状况分析.................................................................................17 3.1 铝制品生产行业的概况................................................................................ 17 3.1.1 铝行业产业链分析 ............................................................................. 17 3.1.2 铝行业的发展趋势及挑战.................................................................. 19 3.2 YG 公司简介 ................................................................................................. 20 3.2.1 公司基本情况 ..................................................................................... 20 3.2.2 公司组织架构 ..................................................................................... 21 3.3 YG 公司经营现状 ......................................................................................... 21 3.4 公司的发展困境 ............................................