中文摘要....................................................................................................................I ABSTRACT................................................................................................................III 第一章绪论..............................................................................................................1 1.1研究背景.........................................................................................................................1 1.2学院概况.........................................................................................................................3 1.3研究内容和思路.............................................................................................................4 第二章企业战略管理相关理论..............................................................................6 2.1企业战略管理理论.........................................................................................................6 2.2职业培训产业发展理论.................................................................................................8 第三章丝路教育集团兰州职业培训学院外部环境分析...................................11 3.1宏观环境分析...........................................................................................................11 3.2行业环境分析...............................................................................................................15 3.3行业竞争分析...............................................................................................................16 3.4外部因素评价矩阵（EFE矩阵）................................................................................19 第四章丝路教育集团兰州职业培训学院内部环境分析...................................21 4.1企业内部资源分析.......................................................................................................21 4.2企业内部能力分析.......................................................................................................22 4.3企业品牌文化分析.......................................................................................................24 4.4内部因素评价矩阵（IFE矩阵）................................................................................24 第五章丝路教育集团兰州职业培训学院的发展战略制定...............................26 5.1学院战略目标................................................................................................................26 5.2SWOT矩阵分析..............................................................................................................27 5.3学院战略选择...............................................................................................................29 MBA学位论文丝路教育集团兰州职业培训学院发展战略研究 第六章战略实施的保障及控制............................................................................33 6.1保障措施........................................................................................................................33 6.2建立战略控制系统.......................................................................................................36 第七章结论与展望................................................................................................37 7.1结论...............................................................................................................................37 7.2展望...............................................................................................................................37