投资银行业务本身的概念较为宽泛，总体来说，在金融领域内，就是在许 多资本市场中的投资活动，而广义与狭义的定义区分就是所针对的资本市场的 范围大小的不同，从而所包含的业务种类也就有所不同。狭义上着重为一级资 本市场上的承销、并购和融资业务；广义上则包含众多资本市场活动，如公司 融资和兼并收购等投资业务。随着现在国际与国内投资银行业务的不断发展， 我国的商业银行也开始对投资银行业务进行尝试。 本文首先通过对于国内外商业银行开展投资银行业务的发展历史及现状进 行分析，国外商业银行的投资银行业务的发展历时较长，且采用商业银行与其 他金融企业在资本市场上进行多业务种类和多方式组合的混业经营的方式进行 投资银行业务的发展，而我国目前处于从分业经营向混业经营过渡的阶段，所 以国外的投资银行业务发展方向及所采取的方法值得我国商业银行去借鉴与学 习。国内的各个领域之间能够发挥协同作用，对于商业银行的投资银行业务的 发展，为资金更为合理的使用和流动创造了更好的条件。本文通过对行内员工 进行问卷调查及投资银行业务部门专业人员进行深度访谈，分析出农行L支行 投资银行业务现存的诸多问题，并且针对我行的重点客户进行了深度访谈，分 析在客户维护及开拓方面存在的不足，利用所做的问卷调查和深度访谈的一手 数据，最后利用SWOT模型和波特五力拓展的六力模型分析法进行研究分析，找 出适合农行L支行的战略选择，同时在建议和策略上，笔者根据对内部业务人 员和管理人员以及重点客户所做的问卷调查和深度访谈，总结出外部市场开拓 和内部管理各四方面问题，并通过对内外环境的分析确定选择密集型扩张策略， 针并对此问题分别提出了一些可行性建议对策。通过此次研究，希望能使我国 其他商业银行对于中间业务方面有足够的重视；另外，可以为农行的其他分支 行的投行业务发展提供一定的思路；最终，为我国资本市场的金融创新提供一 定的参考。 关键词：农行L支行；投资银行业务；风险管理；发展策略 青岛大学硕士学位论文 II Abstract Theconceptofinvestmentbankingitselfisbroader.Ingeneral，Inthefinancial sector,itisinvestmentactivityinmanycapitalmarkets,Thedefinitionofbroadand narrowdefinitionsisthedifferenceinthesizeofthecapitalmarkettargeted,andthus thetypesofbusinessinvolvedaredifferent.Inthenarrowsense,itfocuseson underwriting,mergersandacquisitionsandfinancinginthetieronecapitalmarket;In abroadsense,itincludesmanycapitalmarketactivities,suchascorporatefinance andmergersandacquisitions.Withthecontinuousdevelopmentofinternationaland domesticinvestmentbankingbusiness,China'scommercialbankshavealsobegunto tryinvestmentbankingbusiness. Thispaperfirstanalyzesthedevelopmenthistoryandcurrentsituationof investmentbankingindomesticandforeigncommercialbanks.Thedevelopmentof investmentbankingbusinessofforeigncommercialbankshaslastedforalong time.Andadoptingthedevelopmentofinvestmentbankingbusinessbymeansof mixedoperationofcommercialbanksandotherfinancialenterprisesinthecapital marketformulti-servicetypesandmulti-modalcombinations,However,Chinais currentlyinastageoftransitionfromseparateoperationstomixed operations.Therefore,thedevelopmentdirectionofforeigninvestmentbanking businessandthemethodsadoptedareworthyofreferenceandlearningby commercialbanksinChina.Synergiescanbeplayedbetweenvariousfieldsinthe country,andthedevelopmentofinvestmentbankingforcommercialbankscreates betterconditionsformorerationaluseandflowoffunds.Inthispaper,through in-depthinterviewswithemployeesintheindustryandin-depthinterviewswith professionalsintheinvestmentbankingdepartment.Analyzetheexistingproblemsof theinvestmentbankingbusinessoftheAgriculturalBankofChinaLBranch.And conductedin-depthinterviewswithkeycustomersofourbank.Analyzethe shortcomingsincustomermaintenanceanddevelopment，Usefirst-handdatafrom questionnairesandin-depthinterviews，Finally,usingtheSWOTmodelandthe six-forcemodelanalysismethoddevelopedbyPorterFiveForces,thepaperanalyzes andanalyzesthestrategicchoicessuitablefortheAbranchoftheAgriculturalBank ofChina.Atthesametime,Basedonthequestionnairesurveyandin-depthinterviews withinternalbusinesspersonnelandmanagementpersonnelaswellaskeycustomers, theauthorsummarizesthefouraspectsofexternalmarketdevelopmentandinternal management,Determinetheintensiveexpansionstrategythroughinternaland externalenvironmentalanalysis,andputsforwardsomefeasiblesuggestionsforthis problem.Throughthisresearch,IhopethatothercommercialbanksinChinawillpay enoughattentiontotheintermediarybusiness.Inaddition,itcanprovidecertainideas forthedevelopmentofinvestmentbankingbusinessinotherbranchesofABC.Inthe end,certainfinancialinnovationsarecarriedoutinChina'scapitalmarket. Keywords:AgriculturalbankofChinaLbranch；Investmentbanking；Risk Management；DevelopmentStrategy 青岛大学硕士学位论文 III 目录 第1章绪论................................................................................................................1 1.1研究背景及意义.............................................................................................1 1.1.1选题背景...............................................................................................1 1.1.2研究意义...............................................................................................2 1.2国内外研究动态.............................................................................................3 1.2.1国外研究动态.......................................................................................3 1.2.2国内研究动态.......................................................................................4 1.2.3研究述评...............................................................................................5 1.3研究内容与方法.............................................................................................6 1.3.1研究内容...............................................................................................6 1.3.2研究方法...............................................................................................7 第2章相关概念及理论概述......................................................................................9 2.1相关概念.........................................................................................................9 2.1.1融资类业务...........................................................................................9 2.1.2承销类业务...........................................................................................9 2.1.3财务顾问类业务.................................................................................10 2.1.4资产管理业务.....................................................................................10 2.2相关理论概述...............................................................................................10 2.2.1资产组合理论.....................................................................................10 2.2.2资本资产定价模型.............................................................................11 2.2.3套利定价理论.....................................................................................11 2.2.4范围经济理论.....................................................................................11 第3章农行L支行投资银行业务现状及其问题....................................................12 3.1农行L支行总体概述...................................................................................12 3.2农行L支行投资银行业务介绍...................................................................12 3.2.1农行L支行投资银行业务品种.........................................................12 3.2.2农行L支行的投资银行业务流程.....................................................16 3.3农行L支行问卷调查和深度访谈结果及分析...........................................16 3.3.1农行L支行问卷调查结果及分析.....................................................16 3.3.2农行L支行深度访谈结果及分析.....................................................19 3.4农行L支行投资银行业务存在的问题.......................................................20 3.4.1业务种类缺乏创新.............................................................................20 3.4.2欠缺高效营销手段.............................................................................20 青岛大学硕士学位论文 IV 3.4.3人才队伍匮乏......................................................................................20 3.4.4抵御