2018 年，国内汽车经销商企业遭遇到了严重的市场低迷，中国汽车销量自 1990 年 以来出现了首次负增长。汽车经销商的新兴竞争对手凭着共享汽车、互联网养车等新模 式，在资本市场的协助下，以补贴用户的形式引起价格战，对汽车传统业务构成了直接 威胁。面对多重压力，大部分汽车经销商企业正加快了转型变革的进程，因此导致的员 工满意度下降衍生了人才流失、员工工作积极性不足等系列人力资源问题。更有甚者， 汽车经销商企业倒闭关门的现象时有发生。 本文选取广东省中山市的龙头汽车经销商 C 公司作为研究对象，该公司从 2017 年 开始实施企业转型变革，正积极筹备赴港上市。通过调查研究 C 公司员工满意度情况， 归纳总结其影响因素，有助于 C 公司检验转型变革的实施效果，并为未来的管理决策提 供客观依据。 本文在员工满意度相关理论研究的基础上，首先对 C 公司的高层管理进行访谈，并 在人力资源部的协助下做了 80 份员工深度访谈调查和 910 份问卷调查。然后，在数据 统计过程中运用了因子分析、相关性分析、单因素方差分析等分析方法，通过描述统计 和统计图表展示调查结果。最后，在访谈结果和数据分析结果交叉验证的基础上，得出 以下主要结论，总结了影响 C 公司员工满意度的关于工作本身、工作压力和人际关系 3 个维度的诊断问题；工作本身与人际关系、工作压力具有显著相关性；不同的人口统计 变量在工作本身、人际关系和工作压力的维度上存在差异性。基于以上结论提出，C 公 司可通过提升工作质量、优化组织软环境和平衡员工工作压力，进一步完善员工满意度 管理。 关键词，员工满意度；汽车经销商；组织氛围；提升策略II Abstract In 2018, domestic auto dealers suffered a serious market downturn, and Chinese auto sales have experienced the first negative growth since 1990. With the help of the capital market, the emerging competitors of car dealers rely on new modes such as shared cars and Internet car maintenance, cause price wars in the form of subsidized users, posing a direct threat to the traditional business of automobiles. In the face of multiple pressures, most auto dealers are accelerating the process of transformational development, due to the decline in employee satisfaction which leads to series of human resources problems such as brain drain and insufficient employee enthusiasm. What's more, the phenomenon of car dealers closing down has happened. This paper selects the leading automobile dealer C company in Zhongshan City, Guangdong Province as the research object. The companybegan to transform itself in 2017 and is actively preparing for listing in Hong Kong. By investigating and analyzing the employee satisfaction of C company, summarizing its influencing factors will help C company to test the implementation effect of transformational development and provide an objective basis for future management decisions. Based on theoretical research related to employee satisfaction，we conducted interviews with the senior management of C companies, and with the assistance of the Human Resources Department, we conducted 80 in-depth interviews and 910 questionnaires. Then, in the process of data statistics, we used factor analysis, correlation analysis, one-wayANOVA, etc. to display the survey results by describing statistics and statistical charts. Finally, Based on cross- validation of interview results and data analysis results, the following main conclusions are drawn: this survey summarizes the diagnosis problems of the three dimensions of work itself, work stress and interpersonal relationships that affect the employee satisfaction of C company; work itself has a significant correlation with interpersonal relationships and work stress; different demographic variables differ in the work itself, interpersonal relationships, and work stress. Based on the above conclusions, C company can further improve employee satisfaction management by improving work quality, optimizing organizational soft environment and balancing employee work stress. Keywords: Employee satisfaction;Auto dealer; Organizational climate; Promotion strategyIII 目 录 摘要.........................................................................................................................................I Abstract ..................................................................................................................................... II 图表清单..................................................................................................................................VI 第一章 绪论..............................................................................................................................1 1.1 研究背景与意义.............................................................................................................1 1.1.1 研究背景..................................................................................................................1 1.1.2 研究意义..................................................................................................................5 1.2 文献综述.........................................................................................................................6 1.2.1 员工满意度的定义..................................................................................................6 1.2.2 员工满意度的影响因素..........................................................................................7 1.2.3 员工满意度的测量工具..........................................................................................8 1.2.4 员工满意度的相关理论基础..................................................................................9 1.3 研究内容与方法...........................................................................................................11 1.3.1 研究内容................................................................................................................11 1.3.2 研究方法................................................................................................................12 第二章 C 公司的发展历史与现状........................................................................................14 2.1C 公司概况 ....................................................................................................................14 2.2C 公司发展历史与发展战略 ........................................................................................18 2.2.1 C 公司发展历史.....................................................................................................18 2.2.2 C 公司发展战略.....................................................................................................21 2.3C 公司的发展战略与员工满意度的关系 ....................................................................22 2.4C 公司管理现状 ............................................................................................................23 2.5 本章小结........................................................................................................................25 第三章 调查方法与过程........................................................................................................26 3.1C 公司深度访谈调查 ....................................................................................................26 3.1.1 普通员工深度访谈调查........................................................................................26 3.1.2 管理人员深度访谈调查........................................................................................27 3.2C 公司问卷调查 ............................................................................................................30IV 3.2.1 问卷设计................................................................................................................30 3.2.2 问卷确定................................................................................................................30 3.2.3 问卷数据收集........................................................................................................32 3.3 本章小结.......................................................................................................................32 第四章 数据处理与问题诊断.....................................................................................