在进入二十一世纪后，世界经济一体化趋势日益明显，中国在世界经济舞台上 的地位越来越重要，世界各地的品牌及公司纷纷涌入中国市场。随着生产力水平的 上升，人民物质文化生活的不断丰富，对于生活和产品质量的要求日益提升。 本文通过对以 S 企业作为专题，研究其所属行业及中国经济发展变化与其相关 联之处，通过联合企业内外部环境及行业发展前景预测，在该企业当前品牌及运营 情况基础上进行战略转型规划。采用适合该企业的增长型战略，通过利用其优势和 机会弥补市场竞争及变化所带来的影响，扬长避短，实现整体竞争力的提升，打造 并强化企业核心竞争力。在分析行业及市场需求变化的基础上，寻找新的潜力市场 和竞争点，通过前瞻性的战略规划在蓝海市场提前布局，抢占市场先机。通过回顾 自身不足和环境变化所带来的不利因素帮助企业进行取舍，合理规避并优化资源配 置，实现有限资源的效益转化最大化。通过强化自身品牌和产品质量优势进一步强 化自身核心竞争力，了解市场需求的转变配合研发能力优势，研发高安全性，符合 当前消费者环保节能需求的产品。通过项目性的培训及培养项目及时储备相关技术 和管理人才，在积极引进人才的同时，为企业现有员工提供更为广阔的发展空间， 实现企业与员工的共同进步和发展。同时，为全面推进中国市场的开发布局，调整 资源分配，对于待开发市场投入相关技术及人力支持，通过提升整体服务及管理水 平较弱的分支机构，改善各地管理及服务参差不齐的状况，为中西部市场的开发做 好前期准备工作，打造良好的品牌形象，同时帮助企业提升整体服务及管理质量。 关键词：电梯行业 聚焦 人才 市场布局II 华 中 科 技 大 学 硕 士 学 位 论 文 Abstract After entering the 21st century, the trend of world economic integration is increasingly obvious. China is playing an increasingly important role on the world economic stage. Many brands and companies from all over the world are flooding into the Chinese market. With the improvement of productivity and the continuous enrichment of people's material and cultural life, people's requirements for life and product quality are increasingly improved. In this paper, S Enterprise is taken as a special subject to study its industry and China's economic development related to it. By combining the internal environment, external environment and industry development prospects of the enterprise, a strategic transformation planning is carried out on the basis of the enterprise's current brand and operation situation.. I suggest a growth-oriented strategy for the company. By using its advantages and opportunities to make up for the impact of market competition and changes. So as to enhance its strengths and avoid weaknesses, improve its overall competitiveness. Help the enterprise to build and strengthen its core competitiveness. Based on the analysis of industry and market demand changes, help the company seeks for new potential markets and competitive points. Then lays out its strategy in blue sea market through forward-looking strategic planning to seize market opportunities in advance. By reviewing the disadvantages brought by their own shortcomings and environmental changes can help the enterprises to make a choice. Which will avoid and optimize the allocation of resources to maximize the benefit transformation of limited resources. By strengthening its own brand and product quality advantage to further strengthen its core competitiveness. Trying to analysis the transformation of market demand to cooperate with the advantages of research and development ability. The company should develop high safety products to meet the current consumer demand of environmental protectionIII 华 中 科 技 大 学 硕 士 学 位 论 文 and energy saving. About the talent strategy，I suggest that they should build the training project to reserve relevant technical and management personnel. At the same time they should introduce talents and provide a broader space of development to existing staff. Trying to achieve common progress of the enterprise and staff. And then, for promoting the development of Chinese market layout. To adjust the allocation of resources. Apply the related technology and manpower support to market will be developed. By enhancing the overall service and management level of the weaker branches, improve the situation of uneven on the management and service around the country. To prepare for the development of the Midwest market of China. Help the enterprise to build a good brand image, improve the overall quality of service and management. Key words: Elevator industry Focus Talent Market structureIV 华 中 科 技 大 学 硕 士 学 位 论 文 目 录 摘要.........................................................................................................I Abstract .......................................................................................................II 图目录........................................................................................................ VI 表目录.......................................................................................................VII 1 绪论.........................................................................................................1 1.1 选题背景和研究意义.........................................................................1 1.2 国内外相关的研究与实践 .................................................................3 1.3 研究思路 ............................................................................................6 2 针对 S 企业转型的外部环境分析..........................................................8 2.1 全球电梯行业概况 ..............................................................................8 2.2 国内电梯行业概况...........................................................................10 3 S 企业内部环境分析 ............................................................................16 3.1 S 企业的背景介绍 ...........................................................................16 3.2 S 企业的创新能力 ...........................................................................17 3.3 S 企业核心价值观 ...........................................................................17 3.4 S 企业在中国的市场布局................................................................17V 华 中 科 技 大 学 硕 士 学 位 论 文 3.5 新梯及在用梯市场的布局 ...............................................................18 4 S 企业的 SWOT 分析 ..........................................................................19 4.1 优势..................................................................................................19 4.2 劣势..................................................................................................21 4.3 机会..................................................................................................23 4.4 威胁..................................................................................................25 4.5 SWOT 分析结果 ..............................................................................27 5 S 企业战略转型原因 ............................................................................30 5.1 S 企业差异化战略面临的冲击........................................................30 5.2 S 企业公司层战略现状及趋势........................................................31 6 S 企业战略转型的可行性方案.............................................................33 6.1 集中化战略........................................................................................33 6.2 蓝海战略 ..........................................................................................35 6.3 发展战略............................................................................................38 7 总结及展望 ...........................................................................................43 致 谢.........................................................................................................45