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MBA硕士毕业论文_DX能源公司战略转型研究

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文本描述
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DX能源公司战略转型研究
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Research on strategic transformation of DX energy company
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作 者 姓 名:王建
领域(方向):战略管理
指 导 教 师:李雪灵 教授
类 别:工商管理硕士
答 辩 日 期:2018年5月27日
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包含任何其他个人或集体已经发表或撰写过的作品成果。对本文的研究做
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学位论文作者签名:A^
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曰期:年r月a曰
I
摘要
在国家深入推进供给侧结构性改革的形势下,我国煤化工产业进入了深度调整期、
加速变革期,传统焦炭企业发展既面临煤炭资源有效利用、市场刚性需求、产业链条
完整等机遇,又面临产能过剩、环保管控、要素约束、市场竞争、成本增加等挑战
江苏徐州是我国华东地区重要的能源基地、老工业基地,焦化产业是地区主导产业之
一,推动焦化产业企业转型升级成为大势所趋。DX能源公司作为徐州焦化产业的重点
企业,实施战略转型因此成为重要研究内容
基于此背景,本文以DX能源公司为研究对象,希望结合战略转型理论,对DX能
源公司战略转型进行深入探讨,制定具有引领性、科学性和系统性的战略转型目标、
实施路径,从而有效促进公司提升产业层次和竞争能力,规避转型过程中可能出现的
风险,为企业长期健康发展提供理论依据、研究支撑和实践帮助
本文首先概述研究背景、战略转型的相关理论研究,并对国内外能源类企业战略
转型案例进行了梳理;其次,分析DX能源公司战略转型的影响因素及条件,简要介绍
DX能源公司基本情况,从外部因素和内部因素提出战略转型的动力,从管理层面、员
工层面和技术层面判断战略转型的阻力,从环境识别、资源整合、管理控制、持续创
新、风险承受五个角度认为该公司具备了战略转型的条件。在此基础上,设计DX能源
公司战略转型的目标、路径及保障性措施
关键词:
能源企业,战略转型,转型能力
III
Abstract
Under the situation of deepening the supply-side structural reform,China's coal
chemical industry has entered a period of deep adjustment and accelerated change.
Traditional coke enterprises embrace opportunities such as efficient utilization of coal
resources,rigid market demand and complete industrial chain. Meanwhile there are many
challenges such as overcapacity,environmental protection control,factor constraints,
market competition and cost increase. Xuzhou,a city in Jiangsu Province,is an important
energy base and old industrial base in east China. Because the coking industry is one of the
leading industries in the region,it has become an inevitable trend to promote the
transformation and upgrading of coking industrial enterprises. As a key enterprise of Xuzhou
coking industry,DX Energy Company has become an important research subject.
Based on this background,this paper takes DX Energy Company as the research object
and discusses the strategic transformation of DX Energy Company with the strategic
transformation theory. Developing leading,scientific and systematic strategic transformation
goals and implementing paths to effectively promote the company to enhance industrial level
and competitiveness,and avoid the risks that may occur during the transformation process. It
will provide theoretical basis,research support and practical help for the long-term healthy
development of enterprises.
This paper first outlines the research background and the relevant theoretical research of
strategic transformation,and draws on the successful cases of strategic transformation of
domestic and foreign energy enterprises. Secondly,it analyzes the factors and conditions of
the strategic transformation of DX Energy Company,and briefly introduces the basic
situation of DX Energy Company. Then put forward the motive force of strategic
transformation from external factor and internal factor,judging the resistance of strategic
transition from management level,employee level and technical level,and draw the
conclusion that the company has the conditions for a strategic transition from the perspective
of environmental identification,resource integration,management control,continuous
innovation and risk tolerance. In the end,design the goal,path and safeguard measures of the
strategic transformation of DX Energy Company base on that.
Keywords:
Energy enterprises,Strategic transformation,Transformation capacity。