摘要

在这个竞争剧烈、经济环境动荡的时代,传统的竞争方式与管理方法已经

不能满足企业的生存需求。企业战略转型已经是当今国内外各种企业面临的越

来越现实和重要的话题。

本文根据一定的战略管理理论知识,对长城信息的现实情况进行综合分析,

并制定出符合企业内外部环境实际的转型战略。论文主要分为六部分。第一部

分的绪论,提出我国企业面临的企业战略转型严峻挑战的课题,并且简要说明

了本研究所运用的研究方法一案例研究,并确认并简要介绍了本研究的研究

主体一长城信息技术有限责任公司,并进一步阐述了本文的研究框架及目的。

第二部分是相关理论基础,简述了企业战略管理理论和企业战略转型理论以及

本文所用到的战略管理分析工具。第三部分,是本文的主要部分,对长城信息

战略现状进行了分析。首先对长城信息战略发展历程进行简要介绍,然后对其

外部行业环境分析,其次进行了内部优势与劣势的分析,最后采取SWOT矩阵

分析方法来结合长城信息的内外环境的机会与威胁,对长城信息的现状进行综

合分析,并制定出相应的策略。第四部分主要进行长城信息的转型战略的制定,

包括三个层面分别为公司层战略、业务层战略与职能层战略。第五部分,对长

城信息转型战略的实施提出了一些保障性与支持性的策略,并特别针对合同能

源管理这一模式,进行具体分析,提出相应的措施。第六部分为本文的结论,

总结了本文的分析所得出的结论与提出的相应策略。

本文研究目的在于在当前的国内外战略管理理论的基础运用上,对长城信

息这一案例进行客观准确的环境分析,并在此基础上研究出相应的转型战略。

目标是为使在复杂的经济环境中的长城信息能够成功转型,发挥核心优势,领

导行业服务。意义在于运用战略管理理论知识服务企业实践,以期对以后的企

业转型研究有一定的借鉴意义。

关键词:企业战略管理战略转型长城信息合同能源管理

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ABSTRACT

ABSTRACT

In this era of acute competition, economic environmental turbulence, the

toditional way of competition and management method has already can't meet the

survival needs of the enterprise, strategic transformation has been more and more

realistic and important subject in today's enterprises at home and abroad.

According to the strategic management theory of knowledge, make a

comprehensive analysis of the reality of the Great Wall information, and develop a

transformation strategy accords with the practice of enterprise internal and external

environment. The thesis mainly is divided into six parts. The first part makes

introduction, proposed our country enterprise faced a serious challenge of enterprise

strategic transformation topic, and briefly illustrates the use of research methods in

our study,case study,and confirm and briefly introduces the research topic of this

study, the Great Wall information technology co” LTD,further derived in this paper,

the research framework and purpose. The second part is the relative theoretical basis,

this paper expounds the strategic management theory and enterprise strategic

transformation theory and strategic management analysis tools used in this paper. The

third part is the main part of this article, analyzes the strategic status of the Great Wall

information. First of all,the article briefly introduces the development strategy of

Great Wall information, secondly analyzed the internal advantages and disadvantages,

then take the SWOT matrix analysis method to the Great Wall the internal and

external environment opportunities and threats of information, make a comprehensive

analysis about the present situation of the Great Wall of information, and work out

corresponding strategies. The fourth part mainly make the transformation of the Great

Wall information strategy, including three aspects respectively for company strategy,

business strategy and fimctional strategy. The fifth part,put forward some protection

and supporting the implementation of the the Great Wall information transformation

strategy and especially for contract energy management, carry on some concrete

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