虽然电商暂时还未与传统商业中的一线高端品牌百货形成正面碰撞，
但压力的传导，却已让行业感到了震颤。相比传统企业的思维，电
商思维是势利而无情的，因此，传统商业综合体面临的是升级转型
问题抑或者是生存问题，大量的学者针对商业综合体的转型展开了
大量的研究。本文将迎合市场热点，选取郑州 DSHC 商业综合体作
为研究对象，进一步探讨其转型升级的策略
本文通过对商业综合体相关理论背景分析的基础上，进一步结摘要
II
合商业综合体转型升级理论，对 DSHC 商业综合体的转型升级进行
全面分析。其中，对于 DSHC 商业综合体的现状分析主要包含业态、
客流量及消费者的情况进行全面分析，基于现状分析的基础上，进
一步基于 DSHC 商业综合体的客户经营需求分析的基础上，构建商
业综合体的商业模型，并进一步提出商业综合体的转型升级策略
本文通过理论与实证分析相结合，并通过问卷调查，使得本文的结
论变得更加科学，有实践意义，其理论依据也变得更加充分，总体
而言，其研究结论对于类似 DSHC 商业综合体的转型升级有重要的
意义
本论文的主要研究结论包括：
（1）商业综合体的转型升级理论，本文主要从基本概念，到升
级模式的分类、功能、影响的全面分析，为后续的 DSHC 商业综合
体的商业模式的实证分析提供分析依据
（2）DSHC 商业综合体现状分析，主要包含其背景、业态、客
流及消费者情况分析，通过现状分析进一步为下文的商业综合体的
商业模式实证分析提供依据
（3）DSHC 商业综合体的商业模式实证分析，主要从客户经营
需求、商业模型的构建两个方面对该商业综合体的商业模式进行实
证分析。摘要
III
（4）DSHC 商业综合体转型升级策略，主要基于实证研究的结
论，进一步提出相应的转型升级的策略，主要包含从商业业态、线
下线上融合发展、内部管理优化三个方面的策略
关键词：商业综合体；转型升级；电子商务；商业模型；经营需求ABSTRACT
IV
RESEARCH ON THE TRANSFORMATION AND UPGRADING
OF ZHENGZHOU DSHC COMMERCIAL COMPLEX
ABSTRACT
When the development of economic, social, cultural, scientific and technological has
become to a certain extent, there will be a matching with the emergence of modern urban
commercial complex. The difference of social background, the difference of economic
environment and the difference of urban development will inevitably bring about the
characteristics and possibilities of modern urban commercial complex. At present, the
construction of modern city commercial complex domestic use blossom everywhere to
describe the theory field of All flowers bloom together. The advent of electronic commerce, has
completely overturned the traditional business thinking mode.And control mode and operating
form of Electronic Commerce on the traditional commercial impact has become increasingly
prominent,so industry change also means to adjust the pattern of interests. Taobao, Jingdong,
such as the rise of various colored electricity supplier shopping site, a huge impact on the
traditional department store model. Although the electricity supplier has not yet been in line with
the traditional business in the forefront of high-end brand stores to form a positive impact, but
the conduction of pressure, but has made the industry felt the tremor. Compared with the
traditional business thinking, thinking is a snobbish and ruthless business, therefore, facing the
traditional commercial complex is the upgrade problem or is the problem of existence, a lot of
scholars for the transformation of the commercial complex has launched a lot of research. This
article will cater to the hot market, select the DSHC commercial complex in Zhengzhou as the
research object, and further explore its transformation and upgrading strategy.
In this paper, based on the analysis of the theoretical background of commercial complex,ABSTRACT
V
and further combined with the transformation and upgrading of commercial complex theory, the
paper makes comprehensive analysis of the transformation and upgrading of DSHC commercial
complex. Among them, the analysis of the current situation of DSHC commercial complex
consists mainly of formats, traffic and consumers to conduct a comprehensive analysis, based on
the analysis of the present situation, further analysis based on the DSHC commercial complex
customer business which needs on the business model of the commercial complex.Then the
paper puts forward the transformation of the commercial complex upgrade strategy. Through the
combination of theoretical and empirical analysis, and the questionnaire survey, the conclusion
of this paper becomes more scientific and practical significance, and theoretical basis is also
becoming more fully. Generally speaking, the conclusion of the study has important significance
on the transformation of similar DSHC commercial complex.
The main conclusions of this paper include:
(1) The transformation of the commercial complex upgrading theory, this article mainly from
the basic concept, classification, comprehensive analysis to upgrade mode function, influence,
provide basis for the empirical analysis of the following DSHC commercial complex business
model analysis.
(2) Analysis of DSHC Commercial comprehensive embodiment shape, mainly includes
analyzing the background, format, passenger and consumers, through the analysis of the status
of empirical business model of commercial complex.
(3) The empirical analysis of the business model of DSHC commercial complex, is mainly
from the business needs of customers, the construction of the business model of the commercial
complex of the business model of the empirical analysis of two.
(4) DSHC commercial complex transformation and upgrading strategy, mainly based on the
conclusions of empirical research, puts forward the corresponding transformation upgrade
strategy, mainly includes three aspects of the internal management optimization strategy from
fusion of commercial activitie.
LiPeng Chen(Enterprise Management)
Supervised by Professor JunYing Yu
KEY WORDS: commercialcomplex;transformationandupgrading;e-commerce;business
model; business needs目录
VI
目录
摘要.....I
ABSTRACT...IV
第一章 绪论....1
1.1 选题的背景和必要性....1
1.1.1 商业综合体发展现状和问题.........1
1.1.2 郑州某商业综合体发展现状.........2
1.1.3 选题必要性.3
1.2 研究意义4
1.2.1 理论意义.....4
1.2.2 现实意义.....6
1.3 研究的内容和技术路线7
1.3.1 研究内容.....7
1.3.2 技术路线.....9
1.4 研究方法..........10
1.5 本章小结.........11
第二章 商业综合体、转型升级相关理论..12
2.1 商业综合体相关理论..12
2.1.1 商业综合体的定义..........12
2.1.2 商业综合体的特征及种类..........
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