电子商务企业如何在激烈的竞争中生存和发展，如何尽可能的利用现有社会关系
网络、挖掘新社会关系以获取一切可利用的资源来提高企业的市场竞争力与绩效
是当前迫切需要解决的问题
本文旨在研究社会资本对电子商务企业绩效的影响关系，从电子商务企业内
外部社会资本的结构、关系、认知维度出发，引入电子商务企业所需的运营资源
和知识资源作为中介变量，构建“社会资本——资源获取——企业绩效”理论模
型，并围绕该理论模型提出 30 个假设。通过问卷调查方式，以淘宝网和天猫网
上所在地为新疆的电子商务企业为调研对象，使用 SPSS 软件对收集的 204 份有
效样本进行实证分析。实证结果显示：（1）社会资本对电子商务企业绩效有显
著正向影响，其中外部社会资本的影响大于内部社会资本，社会资本维度中，内
部社会资本的结构维度对企业绩效未能产生显著正向影响；（2）资源获取对电
子商务企业绩效有显著正向影响，其中知识资源获取对企业绩效的影响显著于运
营资源获取的影响；（3）社会资本的各维度对运营和知识资源获取均呈显著正
向影响；（4）资源获取在外部社会资本与电子商务企业绩效之间发挥部分中介
效应，在内部社会资本与企业绩效之间起完全中介作用
根据研究结果，电子商务企业在构建和管理社会资本时应审时度势的对社会
资本的不同维度有所偏重，注重与资源所有者的有效联系；同时企业内部应确立
明晰的企业愿景、建立顺畅的沟通渠道、营造良好的学习氛围，鼓励员工搜集和
分享信息、献言献策；最后，电子商务企业要对已有和还未开发的资源进一步识
别、获取与配置，做到合理利用、有效激活，促进企业乃至行业的可持续发展
关键词：社会资本;资源获取;电子商务企业绩效II
Abstract
Facing downward pressure on economy, countries put forward public
entrepreneurship, peoples innovation leading the new normal, The Electronic
Commerce ,as a new normal dynamic momentum and the new formats, enlivens the
market, quality, and to build a new engine for the economy.According to a report
released by Iresearch network in 2016, China&39;s e-commerce market size of 20.2
trillion yuan, up 23.6% from a year earlier, in the total retail sales of social consumer
goods accounted for by more than one over ten, tthe size of the market in the world no.
1. China&39;s online market and the rapid development of e-commerce trend, on the one
hand shows that the rapid growth of electronic commerce, on the other hand also
means that the market competition into the white-hot. Electronic business enterprise
how to survive and develop in the fierce competition, how to make the most of
existing social relation network, digging new social relationship in order to get all
available resources to improve the market competitiveness and performance of
enterprises is an urgent need to solve the problem.
The purpose of this paper is to study the effect of social capital to the electronic
commerce enterprise performance relationship, from the electronic commerce
enterprise internal and external dimension of the structure,relationships adn cognitive
dimension of social capital, introduction of e-commerce enterprise operation of
needed resources and knowledge resources as intermediary variable, build social
capital, resource acquisition, enterprise performance theory model, and surrounding
the theory model put forward 30 hypothesis. Through questionnaire to Taobao and
Tmall online location for Xinjiang&39;s e-commerce enterprise as research object, using
SPSS software to collect 204 valid samples for empirical analysis. The empirical
results show that: (1) social capital has significant positive influence on enterprise
performance, including the influence of the external social capital is greater than the
internal social capital and social capital in dimensions, internal structural dimension
of social capital on enterprise performance failed to produce positive influence; (2)
the resources access to electronic commerce has significant positive influence onIII
enterprise performance, including knowledge resources acquisition effects on
enterprise performance significantly influence of operation resource acquisition; (3)
the various dimensions of social capital on operational knowledge resources and
obtain all have significant positive influence; (4) resources access in between external
social capital and enterprise performance play a partial mediation effect, between
internal social capital and enterprise performance fully mediation role.
According to the results, e-commerce enterprises should construct under
construction and the management of social capital should pay to the different social
capital have lay particular stress on, pay attention to the effective contact with the
resource owner; At the same time enterprise should establish a clear corporate vision,
to establish smooth communication channels, create a good learning atmosphere,
encourage employees to collect information and offer advice; Finally, the electronic
commerce to the existing and untapped resources further identify, obtain and
configuration, accomplish rational utilization, effective activation, promote the
sustainable development of enterprises and industries.
Key words:Social capital; Resource acquisition; E-commerce enterprise performance目录
摘要....I
Abstract..........II
1 绪论....1
1.1 研究背景.........1
1.2 研究意义.........1
1.3 研究内容.........2
1.4 研究方法.........3
1.5 研究路径.........4
1.6 本文可能创新点.........5
2 文献综述........6
2.1 电子商务企业范围.....6
2.2 社会资本文献综述.....6
2.2.1 社会资本定义..6
2.2.2 社会资本维度..7
2.3 资源获取文献综述.....9
2.3.1 资源获取定义..9
2.3.2 资源获取维度10
2.4 企业绩效文献综述...11
2.4.1 企业绩效定义11
2.4.2 绩效维度........12
3 研究假设与指标测量..........14
3.1 理论模型.......14
3.2 研究假设.......14
3.2.1 社会资本与企业绩效14
3.2.2 社会资本与资源获取16
3.2.3 资源获取与企业绩效18
3.2.4 资源获取的中介作用20
3.3 指标测量.......20
3.3.1 解释变量........21
3.
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