The Research on Promotion for Human Capital of
Senior Management in the Internet Companies
——Take Medium and Small Sized Electronic Commerce
Enterprises as an Example
Dissertation Submitted to
North China University of Science and Technology
in partial fulfillment of the requirement
for the degree of
Master of Science in Management
By
Jia Zhang
（Business Administration）
Supervisor:Du Hongwei
March,2018
独 创 性 说 明
本人郑重声明：所呈交的论文是我个人在导师指导下进行的研究工
作及取得的研究成果。尽我所知，除了文中特别加以标注和致谢的地方
外，论文中不包含其他人已经发表或撰写的研究成果，也不包含为获得
华北理工大学以外其他教育机构的学位或证书所使用过的材料。与我一
同工作的同志对本研究所做的任何贡献均已在论文中做了明确的说明
并表示了谢意
论文作者签名： 日期：2018年3 月 6 日
关于论文使用授权的说明
本人完全了解华北理工大学有关保留、使用学位论文的规定，即：
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作者和导师同意论文公开及网上交流的时间：
√ 自授予学位之日起
□ 自年 月 日起
作者签名： 导师签名：
签字日期：2018年 3月6 日签字日期：2018年 3月 6 日
- I -
摘要
在我国互联网日益普及、移动智能终端大范围覆盖及传统企业寻求自我突破的多
重作用下，电子商务企业迅猛发展，电子商务企业的崛起对人们的生活和社会经济发
展产生了巨大的影响。然而目前电子商务企业整体发展处于高速发展阶段，因此企业
更新速度快，稳定性不强，企业必须具有较强的自主创新能力以及独特的商业模式才
能在互联网企业更新换代浪潮中稳住脚跟。这是对企业高管提出的巨大挑战，也是对
高管人力资本的存量进行的考核。人力资本作为高管创新的载体以及拉动企业经济增
长的动力，日益受到互联网企业的重视。因此，如何快速有效地提升企业高管的人力
资本迫在眉睫。通过大量的文献阅读发现，不乏关于企业家人力资本、人力资本对企
业绩效影响的研究，但对于互联网企业高管人力资本的提升策略研究甚少，基于此，
通过研究互联网企业高管人力资本提升的策略，旨在帮助互联网企业高效快速地提升
高管的人力资本水平
50家中小型电子商务企业作为研究对象，其中B2B、B2C、O2O、C2C、C2B企
业各10家，采用先定性后定量的方法进行了研究。首先和研究对象进行互动、行为事
件访谈等来分析其行为特征和行为意义，获取相应的一手资料，同时对影响研究对象
人力资本提升的日志、随笔、企业发展史等二手资料进行收集和整理，并对以上资料
进行开放性编码、主轴编码以及选择性编码，在此三级编码的基础上总结出影响人力
资本提升的主要因素，包括教育、培训、企业文化、经验、人脉等11个方面，然后运
用AMOS17.0建立影响因素与人力资本之间的关联模型，得出关键因素的重要程度以
及教育、经验等通过对人脉关系产生影响而间接对人力资本提升产生影响，而产权激
励、企业文化等不仅能够直接对人力资本提升产生影响，还能通过人脉关系作用间接
对人力资本提升产生影响，最后根据以上理论分析和实证分析的结果提出对互联网企
业高管人力资本提升的建议
图4幅；表21个；参50篇
关键词：人力资本；扎根理论；影响因素；关联性；结构方程模型
分类号：F279.23
- II -
Abstract
In China, with the popularity of Internet, the large-scale use of mobile intelligent
terminal and the breakthrough traditional industries are seeking for, E-business
enterprises have been developed rapidly, which have brought out great impact on both
people’s lives and the development of social economy. However, as the overall
development of E-business enterprises is in the high speed development stage, quick
speed of update hardly maintain enterprise’s stability. Therefore, enterprises are required
to cultivate a better ability of independent innovation and unique business model to
survive firmly in the wave of the fast -updating Internet business. It is not only a
challenge for management of enterprise but also an assessment on high-level manager of
human capital. As the carrier of senior management innovation and the motivation of
booming economy, human capital is gradually attached importance to Internet enterprises.
Thus, how to quickly and effectively improve the human capital of enterprise executives
has been imminent. By reading relevant references, the studies on entrepreneur human
capital and the influence of human capital on enterprise performance are commonly
founded while researches on promotion strategies of human capital of senior managers in
Internet enterprises are hardly seen. Based on the phenomenon above, particularly
specializes in strategies of human capital in internet enterprise executives and enable
internet companies to improve executives human capital level efficiently and rapidly.
50 mini and medium sized e-commerce enterprises as investigating subjects used the
method of qualitative and quantitative. Among them, 10 enterprises respectively from
B2B、B2C、O2O、C2C、C2B are selected. Firstly, it begins with the interaction and event
interview with the selected subjects to analyse its behavioral characteristics and
behavioral significance, obtaining the original data and at the same time collecting the
secondary materials such as log, informal essay and the history of enterprise development.
Later on, encoding the open coding, spindle coding and selective coding to summarize
the main factors that affect the promotion of human capital. The factors contain 11
aspects like education, training, corporate culture, experience and the social contacts.
Eventually, using AMOS17.0 to set up the correlation model between influence factors
and human capital, the key factors of the importance of education, and experience
through the impact on the relationship and the indirect impact on human capital, and
property rights incentive and corporate culture can not only directly affect the promotion
of human capital, but also through the role of indirect connections human capital
influence. Based on the above theoretical analysis and empirical analysis, it finally puts
forward some suggestions to improve the human capital of senior managers in Internet
companies.
Figure 4; Table 21; Reference 50
Key words: human capital,grounded theory,influencing factors,correlation,structural
equation model
Chinese books catalog: F279.23。