本文首先在绪论部分介绍了研究背景和意义、研究目的和内容、研究方法和创新点，
其次，本文对战略管理理论和出国留学中介机构进行了相关研究综述，理清研究思路，
奠定理论基础；接着，本文从宏观环境和行业环境出发，研究了公司的外部环境，对公
司发展历程和现状、主要业务及人力资源、财务和运营的分析来详细解剖公司的内部环
境，随后，本文根据内外部环境进行 SWOT 分析，进而得出公司的战略目标和总体战
略，并以此为指导，详细阐述了公司的业务战略和职能战略。最后，为保障公司各项战
略顺利实施，本文从企业文化、人力资源、能力建设和品牌建设等多方面提出保障战略
实施的措施。本文对主要的研究结论和存在的不足以及未来研究方向进行了总结和分
析
关键词：河南教服国际公司；留学中介；战略管理；发展战略；华北水利水电大学硕士学位论文ABSTRACT
I
THE RESEARCH OF DEVELOPMENT STRATEGY FOR
HENAN EDUCATION SERVICES INTERNATIONAL
COMPANY
ABSTRACT
With China's economic and social development，people's emphasis on education is
increasing，and they put more investment on education , studying abroad, and accepting
foreign advanced education also gradually be the family and personal choice. Continued
strong demand of studying abroad promotes the development of the study abroad
intermediary institutions. Henan teaching international company is an overseas service
center in zhengzhou, and the study abroad intermediary and training institutions in Luoyang
for education training base, its main business is to help high school students to go abroad
at the public expenses , such as Russia and Hungary, and go abroad at their own expenses into
other projects. After recent years of development, Henan teaching suit international company
has obtained certain achievement and certain popularity. But on the other hand, it also faces
fierce competition in the market and meets the bottleneck of further development. Taking
henan teaching suit international companies as the research object, this study uses the
strategic management theory to study the development strategy and provides guidance for its
sustainable development.
In this paper, first of all, we introduce the research background and significance of this
article, and Research purpose and content, research methods and innovations in the
introduction part. Secondly, this paper has carried on the related research review on the theory
of strategic management and study abroad intermediary institutions, to clear research train of
thought and to lay the theoretical foundation. Thirdly, based on the macro environment and
industry environment, this paper studies the company's external environment, and analyses
the company's internal environment through the company's resources and ability. Then,
based on the internal and external environment of SWOT analysis, this study draws the
company's strategic objectives and overall strategy as a guide, expounds on the company's
business strategy and function strategy. Finally, to ensure the smooth implementation of
strategy of the company, from the enterprise culture, human resources, capacity building and
brand construction, this article takes strategy implementation safeguard measures in many
aspects. In this paper, we summarize and analyze the main research conclusion and there is
not enough to the future research directions.
KEY WORDS: Henan Education Services International Company; Oversea education
Agency; Strategic Management; Development Strategy华北水利水电大学硕士学位论文目 录目 录
摘要........I
ABSTRACT...........I
目 录........I
1 绪论.......1
1.1 研究背景和意义...........1
1.1.1 研究背景........1
1.1.2 研究意义........2
1.2 研究目的及内容...........2
1.2.1 研究目的........2
1.2.2 研究内容........3
1.3 研究方法...........4
1.4 研究创新点.......5
2 相关概念和理论综述...7
2.1 战略管理相关研究综述...........7
2.1.1 战略管理的内涵........7
2.1.2 战略管理理论的发展8
2.1.3 战略管理的分析工具..........10
2.1.4 战略管理在教育机构中的运用研究..........13
2.2 出国留学中介机构相关研究综述.....13
2.2.1 出国留学中介机构的界定..13
2.2.2 出国留学中介机构的相关研究......14
2.3 本章小结.........16
3 外部环境分析.17
3.1 宏观环境分析.17
3.1.1 政治法律环境.........17
3.1.2 经济环境.....18
3.1.3 社会文化环境.........19
3.2 产业竞争环境.19
3.2.1 潜在进入者分析.....19
3.2.2 替代品分析.19
3.2.3 购买者分析.20
3.2.4 供应者分析.20
3.2.5 行业内竞争对手分析.........20
3.3 本章小结.........21
4 河南教服国际公司内部环境分析.....23
4.1 河南教服国际公司简介........23
4.1.1 河南教服国际公司发展历程.........23
4.1.2 河南教服国际公司发展现状.........23
4.1.3 河南教服国际公司文化.....23
4.2 河南教服国际公司主要业务和合作机构....24
4.3 河南教服国际公司人力资源及管理制度....25
4.3.1 人力资源分析.........25
4.3.1 人力资源管理能力.25
4.3.2 人力资源管理制度.26
4.4 河南教服国际公司财务状况及其管理制度27
4.4.1 河南教服国际公司财务状况.........27
4.4.2 河南教服国际公司财务管理制度.28
4.5 河南教服国际公司运营能力分析....29
4.5.1 国际合作与项目运营能力分析.....29
4.5.2 业务管理能力分析.29
4.5.3 市场运作能力.........30
4.6 本章小结........31
5 河南教服国际公司发展战略选择.....33
5.1 河南教服国际公司 SWOT 分析与战略愿景取向....33
5.1.1 河南教服国际公司 SWOT 分析....33
5.1.2 河南教服国际公司战略愿景取向.35
5.2 河南教服国际公司战略目标选择及其总体战略....36
5.2.1 河南教服国际公司战略目标.........36
5.2.2 河南教服国际公司总体战略.........36
5.3 河南教服国际公司发展战略的选择37
5.3.1 河南教服国际公司业务战略.........37
5.3.2 河南教服国际公司职能战略.........38
5.4 本章小结........40
6 战略保障措施..41
6.1 加强企业文化建设.....41
6.2 加强人力资源管理.....41
6.3 加强企业能力建设.....43
6.4 加强企业品牌建设.....44
6.5 本章小结.........44
7 研究结论与展望.........47
7.1 研究结论.........47
7.2 研究局限及未来展望.47
致 谢.......49
参考文献.511 绪论
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