本文基于A集团并购新溢公司的企业并购实践,在研究企业并购
理论和并购后企业文化整合理论的基础上,提出了并购企业文化整合
的四种模式,以及对决定模式选择的文化强度和优劣的测度给出了量
化模型,紧接着结合A集团的并购历程和与并购方的企业文化差异,
系统地分析了并购双方在文化整合上存在的分歧和问题。论文最后运
用构建的量化模型对A集团及其并购方的企业文化强弱和优劣进行了
量化和比较,提出了适宜并购双方采用的文化整合模式,并提出了提
高文化整合成功率的相应措施
关键词文化整合,A集团,企业文化评价,模式选择
ABSTRACT
The enterprise merger and acquisition is one of the most effective
and fast ways to developing the enterprise, however, many scholars at
home and abroad found that there were very few cases of successful
mergers and acquisitions, almost less than half.And with the deepening
of the research, they found that the main reason leading to the failure of
M&A is the failure of cultural integration. Therefore,for a corporation
on mergering and acquisition, it's crucial to compare praties' culture,
then to select the appropriate mode of cultural integration, and to
develop appropriate operating plans.
This paper presents an overview of cultural integration mechanism
for corporate merger and acquisition by studying the related theories and
have an empirical analysis on the mechanism.Moreover, more and more
deeper in the research, the scholars discovered the primary reasons
whitch causes the defeat of M&A are the cultural integration's defeat.
Therefore, in order to enhance the success ratio of M&A, this article has
mostly studied in the cultural integration of M&A, and because there is
no certain definition in enterprise culture, in the bases of the analysis to
each kind of enterprise culture definition,this article proposed the main
factors in the cultural integration, and classified each factors. Afterwards
compute each factor quantitatively, in order to determines the
fundamentality, the strong or weak as well as the good or bad of the
cultural factors in both sides of enterprise of M&A. And according to
the factor's strong or weak as well as the good or bad, proposed the
basic mode of cultural integration. Using the computed results, chooses
the most superior mode, thus enhances the success ratio of M&A.
KEY WORDS Cultural integration, A Co., Enterprise culture
assessment, Mode selection
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