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摘要
本文通过对广东近几年的账单发展数据分析，指出邮政账单业务现面临内部投递瓶
颈和外部电子账单的分流等问题，由此提出广东账单需要转变思路，加快账单广告业务
的拓展。通过对账单客户、账单用户、广告商家、邮政企业在账单业务运作中的需求分
析，得出推广账单广告可以实现四方各自不同的诉求，论证搭建账单广告运营平台具有
可行性。

最后经过分析研究提出“账单+广告+商贸”商业模型，剖析“账单+广告+商贸”的主
要难点和关键要点，描述了“账单+广告+商贸”的市场空间和初步的效益预测。按照
“共赢”的思路分析，“账单+广告+商贸”可以实现四方共赢。站在邮政的角度，透过
“账单+广告+商贸”平台，还可以发挥跨专业的“资金流”、“信息流”、“物流”三
流合一，极具推广的价值和意义。

关键词：邮政；账单广告；商业计划书；经营模式Abstract
Based on the statements and the development analysis of data in recent years in
Guangdong, this article points out that the postal service is now facing an internal billing
delivery bottlenecks and external issues，such as electronic bill shunt, which put forward the
needs to change the ideas of accelerating the expansion of the advertising business. The
promotion bill advertising can achieve their different demands of the Quartet through
analyzing the customer, the billing users, the advertisers,the postal enterprises and the demand
billing operations, and demonstrate the feasible of building the advertising operating platform.
Finally, this paper proposed the bill + advertising + Business business model through
analyzing the bill + advertising + Business major difficulties and key points, describing the
bill + advertising + Business market space and preliminary effectiveness of forecasting. The
bill + advertising + Business can be achieved Quartet win accordingtothe win-win
thinking analysis. In the view of the postal, through the bill + advertising + commerce
platform, we can combine the cross-professional cash flow, information flow, logistics
into third-rate one. It makes great promotional value and significance.
Key word：post; recipit advertisement; business plan; operation mode