3G时代已历经5个年头,与铁通融合后的中国移动作为全业务运营商,
在3G市场竞争中为TD发展赢得了一席之地,未来的发展既面临着运营商之
间的竞争,也面临着互联网业务的替代和冲击。本文运用企业管理的相关理
论知识,对中国移动内蒙古公司在3G时代的发展环境、能力条件、现状问题
等进行了详细分析和阐述。移动互联网迅速发展带来的无线数据流量的爆炸
性增长,经济发展方式的转变、战略性新兴产业的壮大、社会信息化水平的
提升、移动通信技术的更新换代等都为培育大规模的产业链集群提供了支撑,
然而机遇与挑战并存,TD产业链的不成熟带来的网络、终端、数据业务分流
及用户体验等问题亟待解决。内蒙古内蒙古电话普及率已步入成熟期,农牧
业家庭业务、集团信息化业务成为市场新的增长点,运用迈克尔波特的五力
量模型逐一分析TD行业竞争结构,运用关键成功因素和作用影响因素分析TD
发展条件和面临的机遇、威胁,通过SWOT矩阵分析法确定如何利用自身优势
趋利避害、扬长避短,创造条件赢得更多发展机会。在战略定位部分得出了
适合中国移动内蒙古公司TD发展的“3341”竞争战略,即通过深化“三项转
型”——从管道向内容、从通信网向互联网、从话音向信息转型,紧抓移动
互联网、全业务和四网协同“三个重点”,打通网络、平台、终端及应用“四
大通道”,实现TD业务和网络协同多元化竞争能力提升的战略目标。在战略
实施部分将策略细分为网络、终端及业务运营能力的提升,提出了具体实施
举措。论文最后,总结了 TD战略指引下的竞争举措并展望了 TD-LTE发展的
乐观前景,推动TD产业链繁荣是包括内蒙古公司在内的中国移动义不容辞的
责任,4G时代中国移动内蒙古公司将为客户提供精彩、高效的数字化信息生
活。
关键词:中国移动内蒙古公司,TD-SCDMA,SWOT,竞争战略
Abstract
3G era has gone through five years, after fusion with CTT China Mobile as a
full-service provider in the 3G market competition to win a place for the development of
TD,is facing the future development of competition between operators , is also facing
the Internet alternative operations and impact . In this paper, the theory of business
management knowledge, Inner Mongolia, China Mobile 3G era in the development
environment,capacity conditions,status issues are analyzed in detail and elaboration.
The rapid development of mobile Internet, wireless data traffic caused by the explosive
growth of the economic development pattern,the growth of strategic emerging
industries,to enhance the level of social information,the upgrading of mobile
communication technology and so to foster large-scale industrial chain cluster provide
support,but both opportunities and challenges,TD industrial chain brings immature
network, terminal,streaming data services and user experience issues to be resolved.
Inner Mongolia Autonomous Region has entered a mature stage teledensity,
agricultural family business,the Group's information technology business has become a
new growth point of the market, using Michael Porter's five forces model to analyze the
competitive structure of TD industry,the use of critical success factors and the role of
impact conditions and factors facing the development of TD opportunities, threats ,
through the SWOT matrix analysis method to determine how to use their own
advantages while avoiding disadvantages,weaknesses,and create the conditions to win
more development opportunities. Strategic positioning portion obtained in suitable
companies in Inner Mongolia of China Mobile TD development of the H 3341 ”
competitive strategy,namely, by deepening thethree transformation - from the pipe
to the content,from the communications network to the Internet,voice to information
transformation,clutching mobile Internet,and four full-service network synergy ”
three key , open networks, platforms , devices and applications four -channel “ to
achieve synergy TD diversified services and networks to enhance the competitiveness of
the strategic objectives. In the implementation of the strategy part of the policy
subdivided into networks, terminals, and enhance operational capability,put forward
specific implementation initiatives . Paper finally summarizes the TD strategic
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