随着3G时代己到来,智能终端快速普及,以及地理信息系统(Geographic
Information System, GIS)技术的发展,移动定位的重要性逐渐凸现出来。随着
移动定位产业链逐步完善,用户消费意识提高,基于位置的服务(Location Based
Service, LBS)将会成为下一个增值业务应用热点。与此同时,电信运营商之间、
电信运营商与移动互联网企业之间的竞争趋于白热化,电信运营商一方面面临封
闭系统向移动互联网的开放体系过渡的局面,另一方面在客户保有、收入增长等
方面面临非常大的压力。作为全球第一大电信运营商的中国移动应该充分利用现
有资源优势,开展LBS应用创新,形成收入增长点、获得竞争优势,同时为适应
移动互联网新格局做出积极的姿态。
本文首先对LBS的概念和LBS相关的定位技术进行了综述,其次将收集到的
国内外运营商发展LBS情况进行了归纳和总结,再次对内蒙古移动已开展的LBS
进行了介绍,在此基础上针对内蒙古移动现状,运用SWOT分析模型对内蒙古移动
发展LBS的市场前景进行了分析,通过分析和研究,提出了内蒙古移动幵展LBS
业务创新的策略,这对于内蒙古移动将来开展LBS规划时具有现实的指导意义,
论文的最后还对笔者认为具有较好市场前景的LBS应用进行了设计和规划,具有
一定参考价值。
关键词:内蒙古移动,基于位置的服务,SWOT分析法
Abstract
With the arrival of 3G era, the importance of mobile positioning emerged gradually,
while intelligent terminals as well as the developed GIS technology are well accepted
currently. LBS will be the next hotspot of mobile terminal application, especially with
the gradual improvement of the industrial chain and the rising of consumer awareness.
Competition increasing sharply between telecom and Internet,on one side telecom is
facing transitional situation from the individual system to internet-friendly system, on
the other side the pressure keeps raising on customer retention and revenue growth etc.
As the globe largest telecom operator,China Mobile should fully use its resources to
develop innovation on LBS applications to form revenue growth point. This would be
the adopted choice to fit mobile Internet situation.
A summarize of LBS concept and LBS-related positioning technology is stated in
this paper firstly, and concluding LBS development situation in both China internal and
external. Finally the paper introduces the current situation of LBS business in Inner
Mongolia China Mobile. By SWOT analyzing the market horoscope of Inner Mongolia
China Mobile basis on the current status, the paper provides a practical guidance on
LBS business innovation strategy. Finally this paper also suggests a brief design and
programming for LBS business with better market prospects, which have a certain
reference value.
Key words : China Mobile Communications Corporation Inner Mongolia limited
company, LBS,SWOT analytical method
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