I
摘 要
随着我国社会主义市场经济改革的不断深入发展，市场竞争日益激烈。企
业营销网络作为企业与市场对接的最前沿，自然成为企业产品完成销售、实现
增值的重点环节。作为实现企业利润核心环节的营销网络布局、渠道模式设计
等各方面运行均依赖于资金管理。所以，对于企业来说，合理构建营销网络系
统的资金集中化管理体系，是企业增加资金透明度、提高资金使用效率、降低
财务成本乃至增强企业营销网络竞争力的关键路径。对于这一课题的研究，也
就具有了较大的理论价值和现实意义

本文以 M 公司的营销网络现状为基础，以提高营销网络系统资金管理水平
为出发点，结合我国防盗门行业营销网络资金集中化管理系统的发展趋势和现
状，采用文献研究法、案例分析法等，按照分析现状、找出问题、提出建议的
思路进行分析

首先，分析我国防盗门行业营销网络系统资金集中化管理体系现状；其
次，对比分析M集团营销网络系统及其资金集中化管理系统现状；然后，找出M
集团营销网络系统资金集中化管理体系存在的问题；最后，提出完善 M 集团营
销网络系统资金集中化管理体系的对策

关键词：营销网络；资金集中化；管理系统Abstract
With the deepening of China's reform of the socialist market economy
development, market competition is becoming increasingly fierce. As a business
enterprise and market docking Network Marketing become the completion of the sale ,
the realization value of the key links at the forefront of enterprise products naturally.
As a core part of the profits of the enterprise marketing network layout, design and
other aspects of the channel model runs are dependent on money management. So, for
the enterprise, reasonable funds to build a centralized marketing network system
management system , the enterprise funds increased transparency , improve capital
efficiency , reduce financial costs as well as enhance the critical path network
marketing business competitiveness. For the study of this subject, it has a great
theoretical and practical significance .
In this paper, the status quo M 's marketing network , based on the system in
order to improve the marketing network capital management as a starting point ,
combined with our current development trends and marketing network security door
industry funds centralized management system , using literature research , case
analysis , etc. according to analyze the situation, identify problems and make
recommendations idea for analysis.
Firstly, analysis the status quo funding Door centralized management system of
industry marketing network system. Second，comparative analysis of M group
marketing network system status and centralized funds management system. Then
identify M Group's sales network centralized funds management system existing
problems. Finally, improve the marketing network system countermeasures to M
Group funds centralized management system .
Keywords : Marketing network ; Funds-centralized ; Management System