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梨园养鸡模式下农产品差异化策略的研究_MBA硕士论文(67页).rar

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文本描述
I
摘 要
随着我国经济的快速发展,人民口袋的可支配收入越来越多,老百姓对食
品的质量要求也越来越高,“民以食为天,食以安为先”。近年来,我国农产品质
量安全令人担忧,像瘦肉精、三聚氰胺、有毒的生姜一次又一次的挑战者老百姓
的神经。农产品质量安全已成为广大消费者及农业和食品行业最为关注的问题,
无论是政府还是民间都在探索解决这一关系国计民生的热点问题,并已开始在许
多方面付诸实践

农产品质量安全是指农产品质量符合保障人的健康、安全的要求。我国食品
供应链比较长且复杂,涉及种植、养殖、屠宰、食品生产加工、流通以及最终消
费管理等多个环节。并且供应链中以小作坊为主,参与者众多且分散、流动性大,
标识系统不统一,推行信息化工作的难度很大

梨园养鸡以天然的没有受到污染的远离城市的梨园为养殖基地,以甘草、苜
蓿、昆虫为饲料,再辅以玉米等饲料加以饲养。整个饲养过程不添加任何的激素,
进行科学的管理。严格遵守国家对无公害产品的标准。每只鸡在饲养开始就套上
脚环,脚环上有二维码,客户可以对二维码的扫描了解整只鸡的饲养和加工的信
息。做到从田间地头到餐桌的全程监控。既能为 30 团梨园单位的职工增加收入
也能让人民吃上放心的食品

关键词:农产品质量;收入;梨园养鸡;经济Abstract
With rapid economic development of our country, there are more and more
disposable income in people's pockets, people for food quality requirements are
increasingly high, hunger breeds discontentment, the safe of food is the first. In
recent years,Our country agricultural product quality is concerned safety , such as
Clenbuterol, melamine, a toxic ginger Challenger people's nerves again and again.
The quality and safety of agricultural products has become the most concerned
problem for the vast number of consumers and the agriculture and food industry,
whether it is a hot issue in the government or private to solve this relationship
The quality and safety of agricultural products is the quality of agricultural products
to protect human health, safety requirements. The food supply chain of China is long
and complex, involving the planting, breeding, slaughtering, food production,
circulation and consumption management etc. And in the supply chain is given
priority to with small workshops, participants are numerous and dispersed, fluidity big,
identification system is not uniform,,the implementation of information work is very
difficult.
Li Yuan chicken takes natural no pollution from city li yuan as breeding base,
with liquorice, alfalfa, insect as feed, supplemented by corn and other feed to feeding.
The breeding process does not add any hormone and is managed in science . We
strictly comply with pollution-free product standards. Every chicken in feeding started
on foot ring, bracelet on the qr code, customers can know about the qr code scanning
whole chicken breeding and processing of information. The whole monitoring is from
field to the table. It can not only increase workers' income in 30 group but also let
people eat food safely.
Keywords: the quality of agricultural products ,income ,LiYuan chicken,economy