高等教育这种投资空间吸引的社会资金中，很大部分来自于民营企业，
民营企业在参与高等教育事业建设和发展的同时，也从中获取合理的收益，
进而促进了高等教育产业化的进程。
论文首先研究国内外关于民营企业投资高等教育的相关理论，进而对
中国目前在此领域的发展现状进行描述，并从中分析了民营企业这种投资
战略的利弊得失。在战略分析上，采用 PEST 分析,SWOT 分析法对民营企业
的这种战略投资进行深度剖析。之后，引入投资高等教育的民营企业吉利
集团的实例进行论证分析，建议从合作方选取、管理体制设立、产权明晰
及办学特色突出四个方面综合考虑投资战略，最后对民营企业投资高等教
育提出政策建议，呼吁政府、企业与高校建立健全法规，完善监督机制。
关键词：高等教育 民营企业 投资战略Abstract
Nowadays, the industrialization of the higher education becomes more and more
universal. The trend of this industrialization makes higher education to be multi –
level and multi- forms. With the growing expectation of higher education，the
competitions between different colleges are becoming fiercely competitive. In order
to satisfy current market demand of high - quality talent and enhance comprehensive
competitiveness, the colleges make greater efforts on software and hardware
investment. Dependence on the traditional system of financial allocations can not
satisfy the capital operation in the colleges, therefore, the investment system of
colleges turns to be mainly depending on financial allocations, and try various
channels to raise and accumulate social security funds.
Among the social funds which are attracted by the investment opportunity of
higher education, private enterprises constitute a great proportion. They take part in
the construction and development of higher education, and at the same time, they can
also obtain reasonable return from it, all of these speeds up the industrialization
process of higher education.
According to the research on the theory of private enterprises invested in higher
education at home and abroad, the writer describes the station of this research field in
china as well as Japan and America, and then uses the PEST, SWOT analysis to deep
analyses the advantages and disadvantages of the investment strategy. After that , the
writer gives some suggestions on the investment strategy ，such as how to choose
cooperator, how to set up the management system, how to make the established
ownership clearly，and how to make the high school distinguished . At the end, the
writer prospects the future of the investment in higher education for private
enterprises, and suggests that the government as well as the private enterprises and
high school should pay attention to the legal system, supervisory mechanism, which
needs to improve and strengthen.
Key words: Higher education, private enterprises, investment strategy
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